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A few weeks ago, we heard that David Mays and Benzino–the two weasels who nearly ran The Source magazine into the ground–were launching a new magazine called Hip-Hop Weekly. “Wouldn’t it be kinda chuckle-inducing,” we thought, “to make our own fake Hip-Hop Weekly cover? A cover so cynical and moronic and debasing that it couldn’t possibly be real?” And so we did. Kinda funny, right? Nobody would ever believe in something so stupid, right?
A short while ago, we received an email purporting to contain the cover of the real Hip-Hop Weekly debut issue, which you’ll find after the click-through. Take a look, and see if you react the same way we do, which was with a slowly mouthed utterance of Hol. Lee. Shit. Either someone’s ripping us off, or we’re psychic.
Earlier: An Idolator Exclusive: The “Hip Hop Weekly” Debut Issue
Okay, speaking from a graphic designer standpoint, this isn’t so shocking. The structure of the weekly has routinely been set up this way. You could all thank Bonnie Fuller for creating this genius template, It’s so simple that a baby could understand what’s going on.
As far as the magazine goes, whooo! the violence that this little mag will create will make the action at Hot 97 and The Source HQ’s look like child’s play.
Benzino will surely be the first editor to don a bullet-proof vest.
lupe fiasco talks food and liquor, eh? it’s about time! now will the hip-hop rachael ray please stand up? 30-minute meals featuring cristal, pls.
this is the most wack-ass-looking hip-hop magazine ever.
When Teen People is edgier than you are, you got a real problem.
i wish yours was the one coming out :( i wanna know whassup with kaine and mary-kate.
yeah, as a graphic designer, i have to agree with roosterocker. sadly, there are no original ideas left. but we won’t tell — you can still claim psychic powers. meanwhile, your cover is awesome. i actually took a moment and contemplated the possible ups and downs of a world in which the Olsens manage to infiltrate the hip-hop scene. much more interesting than gwyneth’s sudden africanness, more surprising than any move hilton or lohan could spin. Olsens, if you’re reading (and you know you are), think about it. maybe you could bring dre and game back together.
You guys are asking the Olsens to reenact the “House Of Bling” moment in New York Minute?
SICK
FUCKING
FUCKS
ALL OF YOU
Yeah, that’s a pretty standard lay-out, and I’m not even a graphic designer. I just, you know, look at magazines occasionally.