The Coulda-Shoulda-Woulda Files: Swirl 360′s Failed Power-Pop Push

October 20th, 2006 // 5 Comments

swirl.jpgWelcome to a special edition of the Coulda-Shoulda-Woulda Files, which normally looks at a song that was left by the airwaves’ wayside–today, we’re going to look at an album that didn’t quite hit the world’s pop-music sweet spot.

Artist: Swirl 360
Album: Ask Anybody, 1998
What happened: Swirl 360 was made up of a pair of pretty-boy brothers and a boatload of collaborators, and to hear them tell it, they were high on their label’s priority list until corporate politics pushed them down the food chain. The album’s one minor hit, the absurdly hooky “Hey Now Now,” was penned by the folks who brought you Meredith Brooks’ “Bitch”; the full-length can be yours for as low as a penny.
Why it should have been a hit: Rock critics like to throw around the term “perfect pop songs” a lot–heck, we’ve been guilty of that offense more times than we’d like to admit. The masterminds behind Ask Anybody decided to put that idea to the test, enlisting Fountains Of Wayne’s Adam Schlesinger, The Posies’ Ken Stringfellow, and The Vaselines’ Eugene Kelly to pen some tracks. Did it work? Sort of. Of the four songs offered up by the critical heroes, we like the Schlesinger-written “Stick Around” the best; Stringfellow’s contribution, “Ask Anybody,” has some great moments, but its chorus teeters on the brink of WB themedom a bit too much for our liking.

Swirl 360 – Stick Around [MP3, link expired]
Swirl 360 – Ask Anybody [MP3, link expired]
Swirl 360 – I’ll Take My Chances [MP3, link expired]
Swirl 360 – Slow (Be There) [MP3, link expired]
Swirl 360 – Ask Anybody [Amazon]

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  1. coolfer

    yeah, i remember that album. had some nice guests, but not a very good album. the label initially supported it but quickly lost interest. with that kind of album it’s gonna take radio support to get some sales, and i don’t recall radio having any interest.

  2. WilliamJClinton

    Good lord. “Hey Now Now” screams 1998! It’s like its sunny and I’m back in high school.

  3. Brian Raftery

    I will say, that is one of the most preserved-in-ember album-cover designs I’ve ever seen. It looks like a 1997 power-bar ad.

  4. justjosef

    steve greenberg..mr. hanson and baha men did this…he knows his pop sh*t, as well as his cred sh*t. he had gorky’s zygoti mynci too.

    hey – can you guys find PLUTO – I think the video was played once on Alternative Nation…’baby come back’ the band playing on an ice rink…great pixies power pop rip off stuff (not as good as the smoking popes, but I digress)…you should post something by them.

  5. justjosef

    steve greenberg..mr. hanson and baha men did this…he knows his pop sh*t, as well as his cred sh*t. he had gorky’s zygoti mynci too.

    hey – can you guys find PLUTO – I think the video was played once on Alternative Nation…’baby come back’ the band playing on an ice rink…great pixies power pop rip off stuff (not as good as the smoking popes, but I digress)…you should post something by them.

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