Zune’s Love Of Indie Rock May Not Be About The Music

noah | October 23, 2006 10:14 am

The New York Post reported Sunday that Pitchfork rebuffed Microsoft’s efforts to partner up, content-wise, with the Zune, the Microsoft digital-media player that launches next month. But buried in the story is this nugget on the Zune Marketplace, the digital-music store that will be Zune users’ go-to spot for totally DRM’d content:

“With less than a month to go before Zune’s Nov. 14 debut and no licensing deals yet in place with the four major record labels, Microsoft has focused its marketing plan on super-serving the indie music community.”

And here we thought the Zune was getting white and nerdy because it cared about the indie kids. Does this mean CSS will be ditched for the Pussycat Dolls if the right deal gets inked within the next few weeks?

(Side note: We want to quibble with the Post copy desk’s notion that Pitchfork is a blog. All online publications do not = blogs–then again, any paper that would greenlight such a godawful Web site redesign is probably still getting up to speed on this whole “Internet” thing.)

Zune Shut Out [NYP] Previously: Idolator’s coverage of the Zune