The last two-thirds of Diddy’s “Tell Me” video are pretty much standard–dancing ladies, blinking lights, wind machines, Christina Aguilera in slightly dirrrty mode–but the first chunk is notable for its direct lift homage to those “it’ll blow you away” Maxell commercials from 20 years ago. When we first saw the clip, we thought this reference was an odd way to court the younger demo–until we realized that Maxell had revived the campaign. Expect Diddy’s YouTube channel to take on a new sponsor within the next day or so.
Tell Me (Full) [YouTube]


























anyone here ever collect those maxell points? i had hundreds of them in the early ’90s, and i was saving for a few free DATS wehn they the killed the program. what am i supposed to do with the stickers now?
my new album, A Fifth Of Filth, is out nov. 29th.
I was very into Maxell points as well. Perhaps you can use your leftover stickers for your various scrapbooking projects?
Where’s Peter Murphy when you need him?