Saatchi & Saatchi/London has a new print/poster campaign in the U.K. that cleverly employs four dead rock stars – Kurt Cobain, Sid Vicious, Joey Ramone and Joe Strummer – as Doc Martens endorsers. “We wanted to communicate that Dr. Martens boots are ‘made to last,’ ” explains writer Andrew Petch, “and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots’ durability perfectly. And, as images, they feel very iconic.”
“Made to last”? But all those stars are…oh, forget it. An ad campaign that implies that heaven would let in steel-toed shoes is probably not supposed to make sense, anyway.
Tasteless [The Daily Swarm]