Perhaps fearing the wrath of Courtney Love, Dr Martens has fired Saatchi and Saatchi, the agency responsible for those Kurt-and-Joey kickin’ it in Heaven ads that were set to be plastered all over bus shelters in the UK. So wait, does this mean that Sid Vicious is actually in Hell?
Full release after the jump.
NEWS RELEASE
FOR IMMEDIATE DISTRIBUTIONDR. MARTENS REGRETS THE USE OF UNAUTHORISED IMAGES
Dr Martens is very sorry for any offense that has been caused by the publication of images showing dead rock icons wearing Dr Martens boots.
Dr Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent.
As a consequence, Dr Martens has terminated its relationship with the responsible agency.
David Suddens
Chief Executive
Exclusive: Dr. Martens to Saatchi: You’re Fired! [The Daily Swarm]





















Didn’t both of these guys wear chucks anyway?
@RepentTokyo: FREEDM must be shorthand for FREE DEPECHE MODE!
Let’s play master and ad-campaign puppet
@Hyman Decent: Better be free. I sure as hell ain’t payin’ for no Depeche Mode.
Yo Ned, what happened to ILM?
this is because they’ve decided to steal my Paradox/Pair of Docs campaign instead.
bastards.
Come now friends, it may hurt more because they were our idols, but let’s not forget this much graver graverobbery:
http://www.youtube.com/watch?v=sin1_4hqnu4