Today, concert-promotion behemoth Live Nation announced that it would be rechristening Miami’s Jackie Gleason Theater, giving it a Fillmore makeover and calling it–deep breath–the Fillmore Miami Beach at the Jackie Gleason Theater. In a Billboard.biz piece on the rebranding, Live Nation CEO Bruce Eskowitz had this to say:

“We do this all day, so I think you can look at us converting other buildings we have in North America to House of Blues or Fillmores, as well as continue to expand.”

We’re just wondering if Eskowitz’s plans to “continue to expand” also refer to the increasingly unwieldy names of his company’s venues. After all, if they pick a venue in, say, Sault Ste. Marie for their next bit of rebranding, the new, dizzying heights of ten-word names can be reached–before being promptly ignored by 95% of concertgoers, of course.

Live Nation Expands Fillmore To Miami [Billboard.biz]