Comments on: “Branded Entertainment”: It’s Not Just For Chicks Anymore

By: Halfwit

Halfwit — Thu, 09 Aug 2007 08:47:43 +0000

@Jon Can Dance: Considering Pontiac's role in racial humor (linky), they probably shouldn't be one to defend the practice.

By: Jon Can Dance

Jon Can Dance — Thu, 09 Aug 2007 07:27:04 +0000

Turns out there’s nothing racist about “gorilla strategic marketing”. Industry sources say that Pontiac is trying to crack the tough as nails big ass ape market. Grape Ape’s ride is pretty hurtin’ by todays standards and I hear he’s in the market.

By: McCroskey

McCroskey — Thu, 09 Aug 2007 06:57:30 +0000

50 Cent, a vodka company and Vitaminwater’s new Vitamin Energy drink walk into a bar…

By: xtianrut

xtianrut — Thu, 09 Aug 2007 06:45:53 +0000

Anyone remember when Red Bull had that late 90's marketing push and everyone was ordering Red Bull & vodka at the bar? That shit was like drinking crack cocaine. I can only hope the Black Vodka/Vitamin Water coctails provide the same high-octane experience.

I'm sure there will be a "twinkie-defense" shooting case in the next few months.

By: Bazooka Tooth

Bazooka Tooth — Thu, 09 Aug 2007 06:32:11 +0000

goddamnit.

By: SomeSound-MostlyFury

SomeSound-MostlyFury — Thu, 09 Aug 2007 05:56:12 +0000

I still don’t see how Vitaminwater isn’t focusing on the “Vitamin Water: You too can get shot 9 times and survive!” campaign.
Clearly “Marketing to Men” was a farce of a conference if Vitaminwater reps didn’t leave salivating over a possible Vitaminwater-Kevlar tie-in.

By: Al Shipley

Al Shipley — Thu, 09 Aug 2007 05:54:42 +0000

The entertainment conference I went to a couple weeks ago had a panel on “Gorilla Promotions” and I thought it was just a malapropism at the time, but maybe that’s becoming the standard spelling now, at least in the hip hop world?

By: Ned Raggett

Ned Raggett — Thu, 09 Aug 2007 05:48:49 +0000

Being 36 I suppose they figure my passion points are going to be wearing Dockers. Sign Billy Corgan up now! (He’ll need the money.)