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	<title>Comments on: Who? &lt;s&gt;Mike Jones&lt;/s&gt;Pelé</title>
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		<title>By: PeterBjorn&#38;Yawn</title>
		<link>http://idolator.com/290094/who-smike-jonesspele/comment-page-1#comment-246192</link>
		<dc:creator>PeterBjorn&#38;Yawn</dc:creator>
		<pubDate>Thu, 16 Aug 2007 05:16:30 +0000</pubDate>
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		<description>&lt;p&gt;
I know that its your job as internet bridge trolls to be snarky and knee-jerk... but Bad Brains, the Rapture, Polyphonic Spree, and RJD2 are on there as well.  Bad Brains!&lt;/p&gt;</description>
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I know that its your job as internet bridge trolls to be snarky and knee-jerk&#8230; but Bad Brains, the Rapture, Polyphonic Spree, and RJD2 are on there as well.  Bad Brains!</p>
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		<title>By: MikeToole</title>
		<link>http://idolator.com/290094/who-smike-jonesspele/comment-page-1#comment-246202</link>
		<dc:creator>MikeToole</dc:creator>
		<pubDate>Thu, 16 Aug 2007 02:18:52 +0000</pubDate>
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		<description>&lt;p&gt;
People aren&#039;t watching MLS on television in big numbers yet, but the interest is snowballing-- the league has a profitable TV deal for the first time this year, with ESPN and Telefutura on board.  All of this was signed in the pre-Beckham era to boot, so it&#039;s not just down to hype.&lt;/p&gt;
&lt;p&gt;
This initiative by Adidias is a follow-up to last year&#039;s MLS Mashups, in which a song was composed for the teams in the playoffs by taking local bands and remixing them &quot;head to head&quot;-- i.e. New England played Chicago in the semifinal, so we got a Boston act and a Chicago act mixed up together (these were not major artists).&lt;/p&gt;
&lt;p&gt;
I&#039;m OK with this, as it&#039;s the sort of marketing the league has never had.  Incidentally, if anyone out there likes the sport and has an MLS team in their neighborhood, go and see a game.  You don&#039;t know what you&#039;re missing!&lt;/p&gt;</description>
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People aren&#8217;t watching MLS on television in big numbers yet, but the interest is snowballing&#8211; the league has a profitable TV deal for the first time this year, with ESPN and Telefutura on board.  All of this was signed in the pre-Beckham era to boot, so it&#8217;s not just down to hype.</p>
<p>
This initiative by Adidias is a follow-up to last year&#8217;s MLS Mashups, in which a song was composed for the teams in the playoffs by taking local bands and remixing them &#8220;head to head&#8221;&#8211; i.e. New England played Chicago in the semifinal, so we got a Boston act and a Chicago act mixed up together (these were not major artists).</p>
<p>
I&#8217;m OK with this, as it&#8217;s the sort of marketing the league has never had.  Incidentally, if anyone out there likes the sport and has an MLS team in their neighborhood, go and see a game.  You don&#8217;t know what you&#8217;re missing!</p>
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