Idolator

From a commenter regarding the suddenly mysterious “M” in MTV’s name: “M stands for Manifestival, which is what they are calling this all-inclusive meeting. They may introduce some new initiatives moving forward, but nothing groundbreaking.” Manifestival? Is this a joke? If it’s not, well, between this and “Lovemark,” we should probably just throw the wake in memoriam of the English language (not to mention my chosen career) right now. Thanks a lot, marketers!