Comments on: http://idolator.com/292150/292150 Music News, Reviews, and Gossip on Idolator.com Sat, 26 May 2012 12:37:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: chrisb http://idolator.com/292150/292150/comment-page-1#comment-252232 chrisb Wed, 22 Aug 2007 03:09:24 +0000 http://735a4a81fc10cd559478602d0c9a3bc7#comment-252232 <p> Coolfer has it wrong... or the Telegraph article changed since Coolfer quoted from it.</p> <p> The article currently says "75% of those who clicked on the overlay watched the entire advert." That's not a click-through rate; that's a completion rate. The number of viewers who actually click on the ad overlay could be quite small.</p> Coolfer has it wrong… or the Telegraph article changed since Coolfer quoted from it.

The article currently says “75% of those who clicked on the overlay watched the entire advert.” That’s not a click-through rate; that’s a completion rate. The number of viewers who actually click on the ad overlay could be quite small.

]]>