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Taking a page from the tasteful-music/Starbucks partnership and positing that the Spice Girls’ music is–to quote the buttoned-up types at the Wall Street Journal–”a more natural fit with skimpy underwear,” physical copies of the ladies’ forthcoming greatest-hits album will be sold exclusively through Victoria’s Secret outlets when it drops next month.
The album will also be available digitally via iTunes, VS (or “Vicky’s,” as my high-school classmates used to call it) is ordering between 500,000 and 600,000 copies of the album on a one-way basis, meaning that the chain won’t be able to return them to the label if they wind up going unsold. Discs will cost between $10 and $12, with an Internet presale apparently scheduled to start sometime today.
What clinched the deal: Ginger, Sporty, Baby, Posh, and Scary will make their return to American TV via the Victoria’s Secret fashion show, the I-can’t-believe-this-is-worth-TV-time event where bra-clad women strut around under the guise of free advertising/ratings-grubbing. Surely this means that VS’ new line will feature the official Limited Brands take on the girls’ outfits from the Spice World era? They better, otherwise Frederick’s of Hollywood will beat them to the punch, and include a crotchless-panty option.
So the label sells 600,000 copies before the album is released, and the bulk of the rest of the sales will come from a format where they don’t have to do anything but sit back and collect their 70%.
I can’t wait to see how some exec will spin this as just another way that the big labels aren’t seeing their fair share of profits.
“zig-a-zig braaa” is a brilliant tag, BTW. Tho for posts solely about Mel B. or Victoria, perhaps, you might have to consider a “zig-a-zig brDDD” tag.
I remember when Posh was the hot one.
This just begs for a “Two Become One” push-up bra tie-in.
Sporty’s got the crazy eyes.
I work at VS. Wonder if I get an employee discount.