The most impressive press run-up campaign “important” album of the Web 2.0 era now has a US street date: Radiohead will release In Rainbows in the US on Jan. 2, with the album coming out on its own imprint of the label ATO–which will be known as TBD Records because, according to a spokesperson, “we ran into trouble in trying to clear all previously discussed potential label names.” This denial will surely not stem the tide of Radiohead fans trying to figure out what, exactly, said three-letter imprint name means as far as the band’s relationship with ATO goes, Lincoln-and-Kennedy style, but I’m having a lot more fun figuring out what the unclearable names might have been. “Not Capitol Records”? “Apple Music”? “We Could Fart In A Napkin And You’d Lap It Up Recordings”? Please, feel free to play along.

Radiohead Sets U.S. Deal For New Album Release [Billboard.biz]