Is this video for the Maccabees’ “Toothpaste Kisses” the next “1-2-3-4″? It seems to have all the requisite elements: A quiet, strummy song that can easily translate to a gadget’s yuppie-targeted ad campaign (already!); a swooping one-take setup that makes the sleepy song somehow seem kind of exciting; and a lot of beautiful, gender-neutral types just hanging around, waiting for the camera to shine its light on them. Also it has kissing. Lots and lots of kissing. Although somehow the whole serial-smooching setup doesn’t come off as erotic as much as it does well-choreographed. And speaking of dance: whoever coined the phrase “balletic snogfest,” which is how the clip is described in its YouTube copy, has committed a crime against language that should be punishable by being forced to copyedit the video’s comments, one by one. (A sample: “now THAT is hot!!…gosh..it would be soo fun just goin round snogging randoms…I SHOULD TRY THAT OUT!!….and avoid being stabbed XD”)

The Maccabees Toothpaste Kisses – Extreme Snogging! [YouTube, via Q]