Microsoft Tries To Put Some Dime Store Lipstick On Its Left-For-Dead DRM

Hey, remember PlaysForSure? The Microsoft-branded DRM that the company abandoned when it developed the Zune and that even Wal-Mart won’t use? Well, in a last-ditch effort, Microsoft has decided to rename PlaysForSure in a way that makes sense to no one except the marketing executives who probably thought “hey, this dying technology that we’re saddled with does have a purpose: cross-promotional branding!” when they came up with this scheme:

“Certified For Windows Vista.” Doesn’t that roll off the tongue? I guess the powers that be at Microsoft figured “No, it still won’t work on your iPod” used too many words.

Play for Sure – More music, more choices [Microsoft]