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As predicted by pretty much everyone, the ringtone business is starting to experience what the suits like to call “negative growth,” and companies that once specialized in ringtones are now looking at business models that involve other ways to personalize cell phones. Lucky for hacky journalists, this news came just in time to get appended to the list of bad things to happen in the music industry during 2007! [NYT]
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If I’m reading the article right, it says ring tones are dying but ring masters (the label-authorized original-recording tones) are still thriving. Which is just the march of technology progress, best as I can tell. What will be really notable is when everyone’s making their own tones and the whole industry-sanctioned, $2-3-a-throw business dies out. But since even Steve Jobs caved to the cellular industry’s demands on self-created tones, that might be years off yet.