Radiohead’s Distribution Strategy Still Kinda Newsworthy, We Guess

January 2nd, 2008 // Leave a Comment

Back in September, Radiohead spurned the iTunes Music Store because they wouldn’t offer their records in full-album format, but the band has seemingly changed its tune for In Rainbows, which is the first–and only–full-length from the band to be available at Apple’s virtual shop. The album’s songs are available as a la carte downloads from iTunes and Amazon, with the price lower (and the rest of the band’s catalog available) at Amazon’s still-fledgling MP3 store. Will this new availability cut into In Rainbows‘ thriving-for-three-months filesharing tallies? The album’s already No. 1 at Amazon’s MP3 store, so maybe! At the very least, this piece of news will surely bring the band more Google News results, which is the real currency of today’s info-soaked world.

In Rainbows [iTunes]
In Rainbows [Amazon]


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