11 Responses to “Hype: Apparently It’s Not As Bad We Thought”

1. by at 1:37 am

   @Jasonbob7:
   It’s not like it’s specific to blogs, NME has been hyping terrible bands forever trying to get people to pay attention to them like they did after they “discovered” The Smiths, blogs are just a way to do it infinitely faster.

   As the late Jobriath could tell you devastating hype isn’t new, it’s just much more efficient.

2. by CarsmileSteve at 4:17 am

   yeah, the uk tree-based press has been this bad for as long as i can remember, need i mention Terris and Gay Dad? as well as Birdland, Fabulous, NWONW etcetcetc.

   the main difference seems to be that now every broadsheet has a music section (staffed primarily by inkie writers from 10-20 years ago, of course), and NME is written for 8 year olds there seems to be a wider perception of it, before we even get to the blogamasphere.

3. by at 9:02 am

   @Nicolars:

   He is that douchelord.

4. by Nicolars at 10:43 am

   Isn’t Tim Jonze the douchelord who did the interview with Morrissey for the NME last year?

5. by Ned Raggett at 10:46 am

   I just blog for myself and if anyone else notices, that’s a bonus.

6. by jetblackturd at 11:42 am

   @Nicolars: Yeah Jessums, no one gives a fuck what this ball-bag says. He hates music.

7. by mike a at 11:43 am

   I for one welcome our music-industry overlords. If it means that the Fall Colors or the 75s (to name two of the poorly-hyped bands whose MP3s I’ve posted) get some recognition…then hell, bring on the spikes.

8. by Jasonbob7 at 12:31 pm

   Jonze gets it wrong - most hype doesn’t spring from some altruistic desire to see a band succeed. It’s based on a selfish craving for the attention/cred/pageviews/free swag that come with being the first to “discover” a buzz-band. FANS spread the word because they love a band…BLOGS create buzz because they want people to love THEM.

9. by bcapirigi at 12:48 pm

   while it’s annoying to listen to listen to bands complain about their own hype, what the hell else is a journalist going to ask them about when they’ve only been together for a month and already got signed to interscope? as much as i like, i don’t know, cajun dance party, it doesn’t mean i should automatically expect them to have deep or even interesting thoughts about anything in interviews.

10. by at 9:26 am

    Yeah…pretty much piss on this article. His one complaint that makes a bit of sense was that you can’t cry “boo, all of my hype!” while you (or your publicist) bombards magazines with requests to do features on you. That seems valid. But JASONBOB7 pretty much hits the nail on the head. Fuck this dude.

11. by WHAD1 at 4:54 am

    “Learning to Let Go” is a great damn album.