The Amerie Album: It Lives (Maybe) (Sorta) (Are We Being Too Optimistic?)

noah | January 30, 2008 9:45 am
Either way, TNT and whoever’s responsible for promoting Amerie’s Because I Love It in the U.S. are making me wonder if the album–or at least a song or two from it–might get at least a weak, half-hearted push in the States. And it’s only been 14-and-change months after the singer dropped her first mixtape associated with it! Above, an ad for the cable channel’s coverage of the NBA All-Star Game that uses the motivational anthem “Gotta Work” as its backing music–whether or not this is a sign of an actual promotional push for Amerie, or just an ad director with really good taste, or just a blatant attempt to get music-blog coverage for basketball’s crowning event is unclear, but hearing this song is never a bad thing. [YouTube]
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