One last Super Bowl post and then we are done (unless the powers that be at the big game announce that yes, Diamond Dave and Co. will show up next year): Perhaps you recall the commercial at the game’s outset that featured a young woman mewling a “sensitive” tune for about a minute, followed by a pitch to buy the song the Doritos logo. That singer was Kina Grannis; she won the Doritos “Crash The Super Bowl” contest that spotlighted musicians who, in the words of a Wall Street Journal piece from Friday, “reflect Doritos’ ‘bold, intense’ image because they ‘bring a passion’ to their music.” Not to mention their ability to use the fawning attention of geekboys in order to get what they want!
Above, the song that Grannis wrote to woo the Internet-chained nerdboys who populate the completely annoying user-generated news site Digg; in the attached text, she asks people to vote for her in the contest. Well, the campaign worked in that Grannis “won” a record deal with Interscope; whether her victory was through lack of interest in the campaign (the MySpace version of her video only had about 50,000 views–not exactly Super Bowl, or even Puppy Bowl, levels) or the Power Of Digg (cough, cough) or what. Personally, I hope that her win was actually due to some Digg script kiddie writing a program that firebombed Doritos’ servers with nacho cheese-flavored votes. Because the “user-generated content” world really needs its own Jesse Camp.
See the “Digg Girl” Kina Grannis Gets Song During Super Bowl [Digg]
Earlier: The Top Five Reasons Digg Is Completely Useless For Finding Anything Related To Music
It’s too bad Interscope is gonna pump cash into this disappointing act. Both her songs are high-school-talent-show caliber, same goes for her voice and guitar talents. She deserves some exposure and encouragement, but a full-blown contract is just a waste of everyone’s time and money.
This seems like a really stone faced parody of the youtube aesthetic/advertising/crappy faux-sensitive acoustic guitar music, and yet…it’s not.
Props to the Puppy Bowl shoutout.
could be worse, she might have be swooped up by Jackob Ludwick’s new project!
This is somehow worse than I remember it being. Also, I call firsties on the backlash train if this bullshit gains any traction.
That song was one of the most craptacular things I’ve ever heard, and I enjoy “outsider” music. I’d rather listen to Jandek at jet airplane volume than that girl’s garbage.
the puppy bowl is greatness!!!
also: when has anything chosen by folks on the interweb ever been successful or had any sustained success?
Her song is internet quality, but I don’t think it was really television or record deal quality. As for The Digg Song, it’s better than the song that won her the contest in my opinion. Best of luck to her and all that, but I’m not really expecting too much.