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Will the latest song from Flo Rida’s forthcoming Mail On Sunday, the Timbaland-assisted “Elevator,” be as unstoppable as the year’s only No. 1 single, his track “Low”? It has hot-spring synths, more product placement capped by shoutouts to Nelly’s clothing line, and an attempt to remind listeners of the fact that they enjoyed the “ella, ella” call a few months ago, although back then those syllables were coming from Rihanna and not Timbaland. I’ll root for this track’s success if only because then maybe the still-kicking “Low” will finally recede from the nation’s consciousness, even though on this single–like on his last–the top-billed Flo kind of takes a back seat to his collaborators in every way save “exposed muscles” and “self-glorifying back tattoo.” [OnSmash via Sit Down Stand Up]
Flo Rida And Timbaland Are Trying To Push Your Buttons
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Ok, it’s offical. Timbaland hasn’t been involved with a good song since 2001.
@jasonelias: b-b-but ’say it right’!
@Maura Johnston: Ok, I’ll give him that one.
@jasonelias: Bite your tongue! 2001?! Um…
“Work It,” Missy Elliott (2002)
“Cry Me a River,” Justin Timberlake (2002)
“Comin’ Round,” Bubba Sparxxx (2003)
“I’ll Be Around,” Cee-Lo (2004)
“Dirt Off Your Shoulder,” Jay-Z (2003)
“My Love (feat. T.I.),” Justin Timberlake, (2006)
Plus “Say It Right.” I mean, I know it’s hip to trash Tim now, but come on, you can’t be that willfully ignorant of recent pop history.
I liked Timbaland’s earlier work, “Work It” probably the end of the sound and production style I liked. Part of it is also I’m sick of hearing him in the songs and looking at him in the videos.