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The Flatmates Are Now Being Used To Sell Flats (And Heels And Wedges, Too)


Alternate title for this post: “Discount Shoe Chain Raids My ‘Favorite Songs Of Indiepop’ Playlist.” Because, you see, not only does the above ad for Payless ShoeSource use the Flatmates’ fantastic sugar-rush “Happy All The Time”–which has been previously discussed in this space–the ad after the jump uses “Does Your Heart Go Boom?” by the Joey Ramone-loving synth-pop outfit Helen Love. Why Payless has decided to aggressively go after the “intrigued by those Alice + Olivia designs, but wary of wearing white shoes before Memorial Day” demographic is beyond me, but hey, anything to liven up those Kitchen Nightmares reruns.

Payless ShoeSource Television Ad – BOGO [YouTube]
Payless ShoeSource Television Ad – Bring Spring Online [YouTube]

 
By Maura on Tue Feb 19 2008
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  1. bcapirigi  |   Posted on Feb 19th, 2008

    i’m disappointed that your helen love tag didn’t lead to any other articles. like maybe one about how they’re mysteriously popular in spain, say.

    Reply
  2. MTS  |   Posted on Feb 19th, 2008

    Wait… Helen Love?

    Reply
  3. worldsfair  |   Posted on Feb 19th, 2008

    hmm must be the payless folks are Idolator fans bc they sync’d 1990s (brian posted on em a few times) for the 1st edition of these new commercials that they used for the Xmas season

    Reply
  4. MattS  |   Posted on Feb 21st, 2008

    I almost fell out of my chair when I heard the Helen Love track. One of the more jarring ad/music juxtapositions I can recall.

    Reply

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