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Jay-Z’s New Video Will Leave You Squinty


Murky and kinda inscrutable on the very small screen, the video for Jay’s latest single, “I Know,” makes me think I should really call Comcast and get MTV Jams added to my cable package just to see if its late-night atmosphere plays any better on my TV. Beautiful ladies stroll through noir-ish city streets captured in a muted palette of cerulean, amber, and black; a trip to a club adds (just a little) much-needed color (plus one druggy special effect); and Jay is nowhere to be seen on set. (For a split second I thought that might be him behind the orange glow of a lit smoke, but alas no.) But if the video leaves your eyes straining to care, there’s a Pharell hook and a twinkly off-the-rack Neptunes keyboard, just in case you felt the need to relive the Black Album heyday of five years ago. [OnSmash]

 
By Jess Harvell on Wed Feb 27 2008
Posted to:
jay-z
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  1. silkyjumbo  |   Posted on Feb 27th, 2008

    Isn’t the first young lady (wearing the scarf) Li’l Kravitz? You know, Lenny’s daughter – I can’t remember her name.

    Reply
  2. TheContrarian  |   Posted on Feb 27th, 2008

    Don’t call Comcast for anything, unless you have 8.5 hours to spare listening to elevator funk while on hold.

    Reply
  3. Chris N.  |   Posted on Feb 27th, 2008

    Flowers for Zoe
    Love for Zoe
    Angels and rainbows
    All kinds of things you can call your own

    Garden for Zoe
    And oceans for Zoe
    Jungle gym playgrounds
    All kinds of things for you to explore

    Flowers for Zoe
    Love for Zoe
    Angels and rainbows
    All kinds of things you can call your own
    Yeah yeah yeah

    God is for Zoe
    And heaven’s for Zoe
    Oh can you believe
    That everything is waiting to unfold?
    You can call your own
    You can call your own
    You can call your own

    Reply
  4. silkyjumbo  |   Posted on Feb 27th, 2008

    @Chris N.: Yeah. I guess I don’t listen to much Lenny.

    Reply
  5. Anonymous  |   Posted on Feb 27th, 2008

    Clearly, Jay’s been bitten by the Green bug. The darker the screen, the less energy you waste!

    Reply

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