Dear OK!: If you’re surprised that MTV has decided to not put Paula Abdul’s video for “Dance Like There’s No Tomorrow” on their playlist, you are probably not so good at things like basic music-industry math, either. Let’s add up the numbers: Paula Abdul is 45; MTV’s median viewer age is somewhere around 21 or 22; MTV’s music-related airtime makes up about 4.5% of its broadcast day; and the channel’s current playlist consists of about 15-20 videos. (If that.) And really, this MTV “snub” is nothing more than a tempest in an old-paradigm teapot: Given that a single American Idol spin of the clip resulted in “Dance” experiencing a 559% digital-sales gain this week–numbers that you probably wouldn’t see after a few scattered plays at 3 a.m. on weekdays–shouldn’t she start lobbying 19 Entertainment for increased airtime on her home turf, instead? [OK! / YouTube]
Paula Abdul’s New Video Has No Tomorrow On MTV
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I am sooooooo using this Paula video as evidence in my case to copywrite the new word “Barftastic.”
Also, big props for that fanstastic headline…I was laughing at that before I even got to the story.
MTV has a playlist?
I’d rather pull a Mr. Mike on myself than watch this…
The epitome of awful. Useless lyrics, not catchy at all, embarrassing, no sense of fun, No Autotune Left Behind…
I thought MTVs demo was more in the 14-17 range these days with the shit it airs. VH1 seems like a stretch hehe, maybe straight to VH1 Classic? :P
We always knew Paula was a poor man’s Janet Jackson. At least Janet can pull off the whole “age inappropriate” thing believably. And what the hell happened to her that she can’t dance anymore? That was her thing. Her only thing.
Yeah MTV would NEVER put a video of someone in their 40s on their playlist. Oh wait, isnt Janet Jackson 42. HMM but she played live the other day. Maybe the MTV execs arent very good at music-industry math either.
Why is their a guitar player in her band? And why is he playing?