February 28th, 2008 // 11 Comments

The lineup for the South By Southwest showcase hosted by “America’s favorite cook and indie music lover” Rachael Ray–yes, it’s really happening!–has been finalized: “Join us at this merging of great food and even better music with performances by Autovaughn, The Ravonettes, The Cringe, Scissors For Lefty, The Stills, and Holy *&%$. DJ Efren ‘Pedro’ Ramirez from Napoleon Dynamite will be DJ-ing inside.” Is Efren Ramirez’s classification as a “celebrity DJ” the grandest sign yet that said trend has been left out way past its shelf date or what? [SXSW]

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  1. MickFNS

    The Cringe is her husband’s band. Excellent name, considering. But they suck as much she does.

  2. qyntellspitbull

    Holy *&%$ is right.

  3. NickEddy

    My mom found out I comment here, came by for my old vinyl copies of “Power, Corruption and Lies” and “Trans-Europe Express” and went off to spin at a L’Eighties Night in YOUR area!

  4. rad_matter

    I had the (mis)fortune of seeing Rachael Ray at the South Beach Wine & Food Festival. Judging by the swarm of Rachael Ray talk show people there, I’m pretty sure that SXSW is in danger of becoming known to 30- and 40-something housewives.

  5. Halfwit

    @qyntellspitbull: My mind is trapped in the paradox. There’s no way that Rachel Ray’s handlers would allow her connect to connect herself with a band named… THAT, so it must be real. Still, this Rachel Ray we’re talking about, so it MUST be a staged promo event.

    Unless Rachel is some sort of closet freak behind the bland exterior (see: Norah Jones), my mind cannot make sense of this bill.

  6. mike a

    Someone needs to ask Rachael Ray what, say, her favorite Raveonettes songs are. That’d help allay the skepticism.

  7. Falconfire

    @MickFNS: yep, my sister and her girlfriend has the misfortune to be at a club where they where a act at. Miss Ray was apparently a raving bitch to boot, diva-ing it up while she was there. All the other bands performing that night where ecstatic when her and her husbands band left.

  8. Maura Johnston

    i just saw someone on brooklynvegan.com refer to rachael ray as ‘dorito boobs.’ what does that even mean?? (and why do i read brooklynvegan’s comments section anyway?)

  9. Paul D

    Christ she’s hot…

  10. Nicolars

    @Maura Johnston: I’ve heard people who use too much tanner or bronzer referred to as having dorito skin, so maybe she uses a lot of bronzer on her boobs? I am officially thinking too much about this.

  11. tigerpop

    @MickFNS: Rachael’s husband, singer for the so-aptly named Cringe, also runs Watch Entertainment–the company responsible for this very showcase.

    Talent will get you nowhere.

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