<em>Maxim</em> Writer Says Those Infamous Two-And-A-Half Circles Were Added To His Previews After The Fact

February 29th, 2008 // 8 Comments

AP05052104626.jpgAs week one of Crowesgate draws to a close, we’ve heard from a lot of people regarding Maxim’s decision to run “previews” of upcoming Black Crowes and Nas albums as actual reviews despite those albums being unavailable to critics and just plain unfinished, respectively. We’ve read the Crowes’ initial irate reaction to Maxim‘s journalistic gaffe and Maxim‘s lame mea culpa. Nas weighed in, wondering who gives credence to a review in Maxim in the first place, and even the neologism-challenged CNN newsroom added their own half-cocked commentary. But one party we’ve yet to hear from until now is David Peisner, who wrote the previews/reviews/who-the-hell-even-knows-anymore in question. Going on record with the LA Times, Peisner claims his Maxim higher-ups did assign him to write previews, and he only found out they had been bumped to the reviews section when the issue hit the stands.

“I’m a freelance writer. I was assigned to write previews of the Black Crowes and Nas albums. I did that. When the issue came out, the previews were laid out as reviews complete with star ratings. I never at any point or to anyone claimed to have heard these albums in their entirety. Whatever decisions Maxim made after I turned in my work were beyond my control.”

While anyone who writes professionally knows how little control you can have over your own words once they’re in the hands of an editor, the Times does note that the “previews” Peisner was purportedly contracted to pen were written in a voice that sounded kinda like opinion, opinion rendered by someone who had at least given the albums a desultory spin or two, rather than a guy issuing an “educated guess.” But surely that confusion merely confirms the more jaded responses to this (sadly not much of a) “scandal,” that the Black Crowes getting uppity over a middling review just (needlessly?) re-underlined how little difference there is between one brand of generic music mag blurb and another these days, that the blandishments and limp digs passed off as “criticism” are largely differentiated from “previews” by that blurb’s location in the publication and whether or not it’s got little stars or a number grade with or without a decimal point. As this story drags on, the Crowes are rejecting Peisner’s attempts to disassociate himself with his employer’s actions, and Maxim has yet to issue an official response to its writer’s claims.

Exclusive Maxim Scandal Updates: David Peisner Speaks! [LA Times]


  1. Michaelangelo Matos

    what do you MEAN my three-star blurb for whatever indie record I forget I ever heard back in the July ’07 Spin is interchangeable with every other one?! why I . . .

  2. Michaelangelo Matos

    Though in Peisner’s defense, there’s always the possibility what he wrote was very different from what appeared.

  3. Al Shipley

    I think now is the time for Idolator to issue a press release alleging that Maxim is stealing its schtick: [idolator.com]

  4. iantenna

    the first indication that nothing about maxim’s music section should be taken seriously is the fact that they assigned the same writer to previews/reviews/whatever of both the black crowes and nas.

  5. natepatrin

    @iantenna: Yeah, what kind of music critic would like both nu-classic rock and golden age-indebted NYC rap? Nobody!

  6. SuperUnison

    I can’t quite get over how funny the notion of someone who cares about music in even a nominal capacity caring about Maxim is.

  7. Hellothere!

    I’m a freelance writer and no, you don’t have much or any control once you turn in your work. He probably signed a contract “selling” his work to the magazine. Once that contract is signed then the editors can really do whatever they want with the piece. It’s a gamble but one that is easily outweighed by nice, big paychecks.

  8. Anonymous

    so best conclusion is not reading magazines since it look like what you read is not what the writer intended. not sure…

    ciao
    Valerio
    http://www.liveon35mm.com

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