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Radio ad revenue was down two percent from the previous year in 2007, with fourth-quarter revenue down a whopping five percent from the same frame in 2006, according to figures released by the Radio Advertising Bureau yesterday. Off-air advertising–particularly that on station’s Internet presences–posting some of the only significant growth, so RAB President Jeff Haley is putting a positive spin on affairs by throwing around phrases like “360-degree integration opportunity” and “a seamless audio experience across numerous platforms.” In other words, forget about making the stations better; just make sure they have really cool Web sites. [FMQB]
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that would be one thing if they really did have cool websites, but OH MY GOD are they all terrible. especially the clear channel ones.
Commerical radio sucks. Pledge the FMU Marathon.
“a seamless audio experience across numerous platforms.”
Yeah, cuz my playing of Scrabulous on Facebook would be so much more enhanced if KISS FM would stream a new T-Pain jam every time I got a triple-word score…