Radio ad revenue was down two percent from the previous year in 2007, with fourth-quarter revenue down a whopping five percent from the same frame in 2006, according to figures released by the Radio Advertising Bureau yesterday. Off-air advertising–particularly that on station’s Internet presences–posting some of the only significant growth, so RAB President Jeff Haley is putting a positive spin on affairs by throwing around phrases like “360-degree integration opportunity” and “a seamless audio experience across numerous platforms.” In other words, forget about making the stations better; just make sure they have really cool Web sites. [FMQB]
