Adding to the “I’m missing everything” feeling provided by the fact that during SXSW every bar with 10 square feet of space turns itself into a temporary music venue is the ever-growing number of day parties, which are hosted by PR companies, blogs, hair products, and anyone else who wants to promote themselves along with the music they love. In the photos below, Andy Beta takes us through his final days at the festival, where he navigates long bathroom lines, celebrity spottings, and the strangely muffling racks of spangly cotton at American Apparel.