Idolator
I've been pretty vocal about my enthusiasm over Kylie Minogue's latest album X, on which she plays vamp and storms Star Wars conventions. It's finally getting a Stateside release; X's April 1 release date is a good five months after it came out overseas, presumably because Minogue's label, Capitol Records, needed to find the perfect guest star to help launch the album on this side of the pond.
And that guest star is... MIMS. You remember him, yes? The "This Is Why I'm Hot" guy, who hasn't had a hit since, well, "This Is Why I'm Hot"? Yes, he'll be featured on the first single from the reworked-for-American-ears X, "All I See." Because apparently a dance-pop record (gasp!) by a woman who's almost 40 (noooo!) needs an already-flashed-in-the-pan hip-hop artist to... well, to do what exactly is still unclear, given that by the time X comes out "This Is Why I'm Hot"'s No. 1 run will have been more than a year past.
I'm guessing that the strategy meeting that resulted in this pairing used the reissue of Natasha Bedingfield's NB*, which led with a collaboration between Bedingfield and Sean Kingston that peaked at No. 11 on the Hot 100 but didn't do much for the album's sales overall, as an example of why Kylie should try and go for the youth market. But really—MIMS? Is that the best you can do for Kylie, Capitol execs? I realize that he's on your label as well, but jeez, if you're going to engage in clunky attempts to reach out at the kids, you could look like you're expending some effort and get Soulja Boy. The camp factor of that pairing would have at least served as a nod to Minogue's already-existing fanbase.
Kylie Minogue [MySpace]
* I refuse to use the incessantly dumb American title, Pocketful Of Sunshine. Why not just call it You Know Her, She Did That Song From The Hills?
Comments
I could have happily lived the rest of my life not knowing the American title. Let me scrub it from my brain.
isn't this explained by the fact that MIMS is the last hip-hop act of any success at all signed to Capitol, period?
Given that it sounds exactly like something off PSB's "Very" [greatest LP of the 20th century], I was somewhat shocked at myself never having heard "Your Disco Needs You" until about three weeks ago. "Rock!"
Too ethnic.
More Rapping Robbie Williams.
Oh, sad for Kylie! She doesn't deserve this at all! Then again, I guess "Can't You Out of My Head" and "Love At First Sight" - being from 2001 - are considered old news and therefore, K needs a rap appearance to re-re-launch her. This is even worse than the Robyn/Snoop collaboration.
of course ms maura loves X - thank GOD kylie is A. being released in the usa and B. getting a lil push from capitol - they never do shit for her in the usa -
Americans hate dance music.
Unless, it's dance inspired Pop Music.
Or Unless, it's 80s inspired Dance Music.
Or Unless, they're on drugs or are a certain type of college kid.
I can't explain it either...but it's the truth.
Unfortunately for Kylie, EMI and it's global labels have lost the plot over the last year or two, which explains why so many of their artists have abandoned ship. Kylie is mid album promotion and suspect she cant really do anything to get out o it, but I guess this MIMS business is not her idea - The way the whol album has been handled globally is shocking and its testament to her more loyal fanbase that it has shifted more than a million. Had it been marketed properly and the execs not been intoxicated when coming up with the choice of tracks to release, then it would have done as well as a Kylie album should. For me the X album is over and Kylie needs to get her massively successful summer tour out of the way and jump ship to warners.
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