Welcome To The Dollhouse by Danity Kane, the Diddy proteges who have had their recent travails chronicled on the latest installment of Making Da Band, debuted at No. 1 on the album chart this week, selling 236,000 copies and crushing its closest competitor, Now 27. (The compilation of last season’s hits moved 170,000 copies.) The comic character-named dancepop group led an unusually strong chart week that was buoyed by a few other sorta-big debuts and a surge in kiddie-centric music occasioned by the rush to fill Easter baskets.
Biggest Debuts: Flo Rida’s Mail On Sunday sold 86,000 copies, entering at No. 4. To compare, Flo has three singles (!) in the top 25 right now: “Low” (No. 11, 82,000 units); “Elevator” (No. 13, 69,000 units); and “Roll” (No. 21, 38,000 units). Maybe his next “album” should just be a series of digital singles? Or, hell, ringles? (Whatever happened to those, anyway?)
Meanwhile, Gnarls Barkley’s rush-released The Odd Couple came in at No. 18 with 31,000 units sold–26,000 of which were from digital outlets. That’s a bit shy of my chart prediction from last week, although the Easter traffic this week did raise the bar for top-15 placement. (Last week, a sales total of 31,000 would have landed The Odd Couple at No. 14, right behind the damn Alvin soundtrack.)
Notable Jumps: I wasn’t kidding about the Easter-basket rush. Look at these gains for tween-targeted albums: Hannah Montana 2: Meet Miley Cyrus was up 137%; Jonas Brothers saw a 107% gain; the latest Kidz Bop collection was up 104%; and a Radio Disney compilation was up 113%. All of those albums were in the top 20 this week, with the Radio Disney collection leaping 28 chart spots.
Dropping Off: Meanwhile, albums that had “Parental Advisory” stickers on them didn’t fare so well. Last week’s No. 1, Rick Ross’ Trilla, was down 50% (No. 3, 90,000); Snoop Dogg’s Ego Tripping dropped 58% (No. 7, 57,000). And Fat Joe’s Elephant In The Room nosedived from No. 6 to No. 56, losing 67% of its sales from the previous week (15,000).
Nickelback Award For Inexplicable Durability: The Alvin & The Chipmunks soundtrack was up 83% (No. 11, 48,000 copies sold), showing that American parents aren’t afraid of gifting their children with material related to a movie where a main character eats its own crap as a way of celebrating the holiest holiday on the Christian calendar. God bless the USA, indeed.
The top 20, with sales totals in parentheses:
1. Danity Kane, Welcome To The Dollhouse (236,000)
2. Now 27 (170,000)
3. Rick Ross, Trilla (90,000)
4. Flo Rida, Mail On Sunday (86,000)
5. Jack Johnson, Sleep Through The Static (67,000)
6. Hannah Montana 2: Meet Miley Cyrus (61,000)
7. Snoop Dogg, Ego Trippin’ (57,000)
8. Taylor Swift (57,000)
9. Sara Bareilles, Little Voice (55,000)
10. Hannah Montana/Miley Ray Cyrus, Best Of Both Worlds Concert (51,000)
11. Alvin & The Chipmunks soundtrack (48,000)
12. Jonas Brothers (47,000)
13. Alicia Keys, As I Am (41,000)
14. Alan Jackson, Good Time (40,000)
15. Carrie Underwood, Carnival Ride (37,000)
16. Kidz Bop 13 (36,000)
17. Janet Jackson, Discipline (34,000)
18. Gnarls Barkley, The Odd Couple (31,000)
19. Colbie Caillat, Coco (30,000)
20. Radio Disney Vol. 10–Kids Jams (30,000)