U2 has signed a 12-year-deal with Live Nation, handing their worldwide merchandising, digital and branding rights over to the concert-promotion behemoth. The size of the payoff was not announced, but it should be considerably smaller than the $120 million the monolith shelled out to Madonna, as the band will continue recording for Universal Music Group. But with the majors rushing to sign their acts to all-encompassing “360″ deals in the face of dwindling music sales, “merchandise and licensing rights, sponsorship and strategic alliances, digital rights, fan club/Web sites and other marketing and creative services” may be the sweeter plums. Which would you rather own, the copyright to Bono’s mug or the sequel to How To Dismantle An Atomic Bomb?[Reuters / Photo: AP]