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After much hype, Pitchfork.tv launched today, and it is totally… a site with original music-video content. Like many of this summer’s festivals, Radiohead is the headliner, tossing off a performance of “Bangers and Mash” that came out of a jam session in Nigel Godrich’s basement. Which autoplays every time you go to the site, which is just a little annoying. I’d write more of a blow-by-blow review, but in the time that it takes to watch LoudQuietLoud this could become a 50-comment thread!
So instead I’ll just point you in the direction of the Pitchfork-premiered video for one of my favorite songs this year, M83’s “Graveyard Girl,” and leave you all to argue whether or not a site that’s so rich on content that actually requires paying semi-close attention to for kinda long periods of time, instead of quickly skimming numerical ratings/download links, will be as runaway a success as its parent. I’m not sure myself, but my head for business is a little cloudy these days.
Pitchfork.tv [Official site]
It won’t be.
“but in the time that it takes to watch LoudQuietLoud this could become a 50-comment thread!”
Sorry, but wouldn’t that be an Idolator comment all-time record?
I’m pretty impressed with the whole thing, actually. Slick-looking, I dig that you can navigate around the whole site while a video still places. Oh, and good content.
Wow, wow, wow! This is absolutely gorgeous.
Whoa, the video quality is really good!
And re: LoudquietLoud/50 comment thread– I too am unsure I can sit thru long-form movies on compooter in one sitting.
BUT! You know, as is the case with several other audio/video “streaming” sites, you can actually use Safari or Firefox to download the videos, and then use the Wimpy FLV Player to watch them from your desktop. So hello subway-commute video watching, woo hoo!