Idolator

The April Paste has ads for BMW in the footers of certain pages—you know, the space that usually tells you what page you're on. The ads turn the page numbers into factoids about the BMW 1 Series, such as "32: Inches of legroom in the rear of the all-new BMW 1 Series Coupe," which runs along the bottom of page 32. When I mentioned this idea to Paper Thin Walls editor Christopher R. Weingarten—hey, us editors are always on the lookout for new revenue streams!—he said, "It's like the most expensive Sergio Aragones cartoon ever." Which is a much better piece of media criticism than I can muster up at this hour. [Folio]