MTV Bringing Music Back To Prime Time?

mtv_logo.jpgSo Hits is murmuring that MTV is getting back into the music game and launching a new “primetime music variety show” this summer, one that will incorporate video premieres, live performances, and artist appearances. Sounds like TRL, doesn’t it? Except it’ll air at night and apparently be shot in Los Angeles, the latter of which is sort of worrisome to me because nearly every single piece of programming that has originated from the network’s West Coast arm has been notable more for its brain-deadedness than anything else.

Think about it: the New York arm of MTV has had its duds, sure, but even now it has shows like Made and True Life, while MTV shows that are set in Los Angeles have included shows like Singled Out and The Hills and My Own and Let’s All Slut It Up For Someone Who Isn’t Even That Famous. (The first Los Angeles season of The Real World is a notable exception here, but the “drunken yelling” Hollywood season of the show that’s currently going on only shows that said season was an exception to this rule.) I know that I’m going to add this to my DVR as soon as it shows up in my programming guide, but truthfully, I am not optimistic about its music programming being anything resembling good. And the minute it starts trying to push Good Charlotte and Heidi Montag as “featured artists” I’m out.

Rumor Mill [Hits]

 
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  1. How do I say this ... THROWDINI!  |   Posted on May 2nd, 2008

    Next!

  2. MayhemintheHood  |   Posted on May 2nd, 2008

    For some reason I say quotes from theReal World’s second season, whether to myself or an actual person, about every other day. Just the other day I was throwing something away and I thought “Ahh, you’re just upset we don’t allow trash like you in this town.”

  3. Anonymous  |   Posted on May 2nd, 2008

    actually… as someone who used to work at MTV in LA, the setting for the program
    doesn’t actually indicate where it originated from. For example the LA
    offices handle ALL Real World related shows, but Laguna Beach/The Hills were
    handled by the New York offices. Stuff like that just depends on who gets
    what shows and when.

  4. Anonymous  |   Posted on May 2nd, 2008

    Comment on MTV Bringing Music Back To Prime Time? I don’t appreciate the slur you made about Good Charlotte. They are a wonderful band and have many devoted, hardcore fans. I have been a fan since thier first album and have seen them quite a few times in concert and have met them a couple times as well. They are wonderful songwriters and musicians and don’t get the credit that they deserve. Also, just for the record, I’m not a teenager but a 44 year old woman. They are accumulating quite a few older fans these days, who are just as hardcore as the young kids. I actually drove 7 1/2 hours recently to one of their shows, stood in line for hours once I arrived and then went wild at the concert. So, don’t be bashing Good Charlotte. They may not be for you but don’t degrade them and put them in the same league as Heidi Montag! Please!!!!

    Tanya LaRose

  5. Halfwit  |   Posted on May 3rd, 2008

    I’m assuming that Idolator will continue after the “transition” from Gawker.

    Could you institute the “earn your wings” commenting system again, please?

    kthxbai

  6. Silverfuture  |   Posted on May 3rd, 2008

    @Halfwit: I see where you’re going with that, but I think Ulani up there totally earned her wings…

    Good Charlotte 4eva!!

  7. Priam  |   Posted on May 3rd, 2008

    Didn’t MTV get the memo that American music is dead?

  8. Nicolars  |   Posted on May 5th, 2008

    Is the Paper from the LA or NY arm of MTV? That’s the only interesting program MTV has introduced in years (besides Fat Camp).

  9. blueeyeddevil  |   Posted on May 5th, 2008

    You’re right about the West Coast/brain dead issue. I wish they would go back to the (filmed in NYC) “Discussing Kant’s Prolegomena to Any Future Metaphysics” That shit was dope.

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