After seeing this Urban Outfitters ad, I’m giving M83 three years to fill the majority of a chart-topping movie soundtrack with their increasingly accessible post-shoegaze swoon and/or enjoy a fluke top 10 hit in the manner of T’Pau.
I’m not saying this stuff isn’t gorgeous, catchy and total bait for 4AD-obsessed adolescents of all ages (putting them in the videos will make it easier for directors of teen movies to realize the potential). I’m just saying this road leads to T’Pau.
Maybe a collabo cover with Rihanna? Hey, I dream big.