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truth in advertising

Coldplay's iTunes Ad Somehow Not Worst Thing On TV


Part of the reason I took my DVR recording of American Idol off fast-forward during the the above ad was to make my girlfriend groan about how much she hates Chris Martin and his stupid face. But the title track of Viva La Vida is actually getting stuck in my head in a more than pleasant way. Somebody's figured out how to mix the Arcade Fire's ornate bombast (it might be about the French Revolution!) with the usual Bonosity, and, well, maybe I was too quick to assume the new album was bound to stink. Then again, there are only two other singles by the group I can actually get all the way through. (And "Clocks" ain't one of them.)




The variety of guitar effects alone might have done it, but when the Crazy Town dudes announced in a SPIN singles wrap-up that they heard "Yellow" was about an STD, this song went straight to the top of the band's accomplishments. He was so cute before he grew that stubble, too!

I know I come off very flip and snarky in my writings here, but I'm actually a very sensitive man. A man who has felt regret. A man who has loved and lost. Much like Chris Martin, except you'd never want to see me strut around in a tight, white, long-sleeved shirt.

Nothing from X&Y pressed my buttons, but I might actually check out Viva La Vida if there's going to be more Neon Joshua Tree on it. And if that last bit in italics unnerves you, run now. I'm sure this album's promotional cycle has only begun.

Coldplay Apple iTunes Viva La Vida [YouTube]
Coldplay - Yellow [YouTube]
Coldplay - The Scientist [YouTube]

1:00 PM on Thu May 22 2008
By Anthony Miccio
2,156 views
12 comments

Comments

  • [quote]Neon Joshua Tree[/quote]

    "Where The Cars Do Not Go" (uh huh)

  • Wow, he's really got those Bono moves down in that commercial! At first I thought it was more of a Mariah Carey hand in the air thing...but yeah, he's totally morphed into Bono. Mission accomplished Chris Martin.
    I'm gonna admit it, I liked their first two albums, they just grate me a bit now. They had two options after A Rush Of Blood To The Head, they chose the adult contemporary route, oh well.

  • @Ned Raggett: Don't forget "With or Without the Car Running" and "Bullet the Black Mirror."

    Anyway...

    I kind of love the Coldplay ad. It's easily Apple's most effective single-artist ad since the Caesars "Jerk It Out" spot about three years ago and arguably better designed/edited. And the single's good; I half-wonder why EMI's bothering with "Violet Hill" if they've got this one ready to go to radio.

    What makes me laugh is the Internets are clearly gearing up for a mass all-is-forgiven with Coldplay after the mass go-fuck-yourself in '05.

    Not to portray myself as some steadfast opinion-maker or anything, but: I called Rush of Blood my second-best album of 2002, and give or take an album or three I stand by that; it's an almost embarrassingly mainstream but flawlessly crafted album, and when he applies himself Martin can write limey anthemic rock hooks like taking a breath. Now they need to just stop replicating the formula of that album and releasing third-rate snoozefests like X&Y.

    I look forward to the Killers backlash-reversal in '09.

  • @moomintroll: Yeah, it's too bad that they became piano balladeer Chris Martin and His Cold Players on X&Y - I thought the Echo-y sound on A Rush... suited them fine. Still thought so when I listened to that album again for the first time in eons last week - so it survived spring cleaning.

  • the thing is, they didn't really change their sound that much after the second album - it just stopped being cool to like them.

    case in point: "the scientist" and "sparks" (you can really take your pick from any album) are as "adult contemporary" as it gets.

    the whole thing is somewhat similar to the dave matthews band - a ton of people were on the bandwagon at their height, but now they get all insecure and won't even admit to liking them back in the day. or they reluctantly admit to having once enjoyed them but with the oh-so-mature disclaimer that they've moved on since then...

  • @chim_richalds: Well see, I'm lucky there -- I never liked Coldplay to start with. (I see why they're as successful as they are but that vein was just plenty tapped out for me by that point and my interests were shifting elsewhere.)

  • @chim_richalds: well, I think the point is that yeah, they didn't change their sound much once they got commercially successful, which is probably why I drifted away from them. Their first two albums were sufficient for that sound, I didn't need X&Y.

  • I remember when Coldplay's U.S. fanbase was SoCal-centric and spurred on by Nick Harcourt, KCRW, and the big British ex-pat population in LA (and Santa Monica in particular) .. there was definitely a "my little secret" quality to the appreciation (and anticipation for the U.S. release of "Parachutes") that seems pretty amusing 8 years later.

  • @moomintroll: I actually think there is just enough of a difference - a bit more piano and a bit less guitar - on X&Y, which is why I was intrigued when I first came across "Violet Hill" and its big guitar sound. I'm cautiously optimitic about Viva La Vida...

  • the scientist is a really good song. i also liked talk on x&y, which i think was a single. i kinda dug in my place, too, although i don't think i've heard it since it was new.

  • I remember a number of people (myself included) feeling unreasonably... betrayed for some reason when Coldplay "changed" from sensitive Brit indie popsters to U2 scale monsters on "A Rush of Blood to the Head".

    @bcapirigi: The scientist is quite good, and I think that the band is forgiven for most everything just for the simple, shimmering guitar riff on "In My Place". Having said that, all their good was tarnished when "Clocks" beat "Hey Ya!" for single of whatever year that was.

  • @Halfwit: ITA, I think when Chris Martin started to actually proclaim that he wanted Coldplay to be the next U2, it was like "oh...THAT'S what you're doing? I thought you were going to be something else entirely"
    Parachutes was one of my favorite albums of 2000 though.

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