Borders relaunched its dot-com as a free-standing online store today, and while it’s allegedly been put up as a way to help make the brick-and-mortar parent company more attractive to potential buyers, one wonders if pouring money into developing a section of the store where people can purchase CDs at full, $15-price-point-brushing prices was a better allocation of resources than, say, a launch party for the site where each attendee got their own Grey Goose-filled ice sculpture and a $100 donation in their name to the Web Merchants Who Were Crushed By Amazon Fund. [Borders.com]
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Though, seriously, who doesn’t miss those parties?
Borders fucked up when they originally sold out to Kmart in the early 90s, and all the people who’d made it huge left. They made a lot of money off of the rise of the bookstore as a “third place” that B&N spearheaded, but they never innovated after that. They’ve been riding someone or other’s tailwinds ever since.