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While not as entertaining as Denny’s recent rock sponsorships (Want to hang out with Katy Perry and Say Anything? Go to Denny’s!), the Red Roof hotel chain is planning a similarly extensive campaign with country musicians. “Red Roof knows its guests,” says CEO Joe Wheeling. “They love Country Music, they love football; they are patriotic and hard working. Red Roof Loves Country is our way of giving back to our core customers, connecting them to the music and artists they love.” Along with ads featuring Red Roof “Ambassadors” Little Big Town and Phil Vassar, the chain will hold promotional radio contests, even giving away a year’s worth of mortgage payments.
As Ambassadors, Vassar and Little Big Town will be fully
integrated into the Red Roof Loves Country Road Trips campaign. Both
the musician and the band are prominently featured on
www.redrooflovescountry.com in on-the-road Short Films and interviews.
Guests booking rooms at Red Roof or staying at the hotel will hear
Vassar and members of Little Big Town’s voices when they are placed on
hold or request a wake-up call. Vassar and Little Big Town will also
be featured on hundreds of Red Roof Loves Country Road Trips posters
and oversized postcards with their tour schedules cross-referenced
with nearby Red Roof locations. Vassar will also be making appearances
at select Red Roofs – meeting and greeting fans and guests. “A hot
shower and a clean bed, it’s what I want most on the road,” says
Vassar, and as he Road Trips across the country this summer, Red Roof
is fulfilling all his travel needs.
So if you don’t want Little Big Town providing your wake-up call, then don’t stay at Red Roof hotels. Good to know.
Red Roof Loves Country! [Reuters]
Red Roof targets country music fans, followers with multimedia campaign [Nashville Business Journal]
“They love Country Music, they love football; they are patriotic and hard working. So needless to say none of our featured artists will be black.“
I fear for the guest who checks in who loves country music and football but is an anarchist slob.
A year’s worth of mortgage payments? That seems counterproductive for a hotel chain.
@Chris N.: I see it as an incentive for people to visit hotels, actually. Their entire income won’t be eaten up by their balloon payments, so they can go on vacation!
Them rooms come with Kegerators and mullet combs?
@Ned Raggett: That guy is probably a Hank III fan, and doesn’t mind sleeping in the car in a pinch.
Since when does anyone call the Red Roof Inn “Red Roof Hotel”?