Not content with the fact that the title track from Viva La Vida already kind of has a video–albeit one that’s for a truncated version of the song–the gents in Coldplay have commissioned not one, but two videos for it. And they got big-name directors, just to show the world that they’re that good: Hype Williams was behind the camera for the above clip, which swaps Williams’ normal fisheyed worldview for Photoshop’s “cracking paint” filter; Anton Corbijn took charge for the clip after the jump, which references a video that will probably be familiar to most of the Idolator demo. (I suspect that also may be why it’s the “alternate version.”)
Coldplay - Viva La Vida [YouTube; HT kanYe West: Blog]
Coldplay - Viva La Vida OFFICIAL ALTERNATE VERSION [YouTube]
The Apple commercial is better than either of these. Maybe better than both put together. No joke.
What the fuck? I hope David Gahan gives Chris Martin a heroin-fueled kicking.
I know I shouldn’t be glib about heroin, but Dave’s a little guy. And what if Gwyneth comes at him?
Sort of ingenious, actually: keep releasng videos for the same song to ensure no one realizes the rest of the rest of the LP blows.
@NickEddy:
You know, I bought this CD the day it came out and up until yesterday I would press play on it just to hear Viva La Vida. But I change my mind. It’s actually not that bad and finally, after what two months or so, is growing on me.
@Tauwan: Stockholm syndrome