Coldplay’s Extra-Credit Ploy Revealed


Not content with the fact that the title track from Viva La Vida already kind of has a video–albeit one that’s for a truncated version of the song–the gents in Coldplay have commissioned not one, but two videos for it. And they got big-name directors, just to show the world that they’re that good: Hype Williams was behind the camera for the above clip, which swaps Williams’ normal fisheyed worldview for Photoshop’s “cracking paint” filter; Anton Corbijn took charge for the clip after the jump, which references a video that will probably be familiar to most of the Idolator demo. (I suspect that also may be why it’s the “alternate version.”)

Coldplay - Viva La Vida [YouTube; HT kanYe West: Blog]
Coldplay - Viva La Vida OFFICIAL ALTERNATE VERSION [YouTube]

Categories:
videodrone

6 Responses to “Coldplay’s Extra-Credit Ploy Revealed”

  1. by Chris Molanphy at 9:52 am

    The Apple commercial is better than either of these. Maybe better than both put together. No joke.

  2. by at 11:08 am

    What the fuck? I hope David Gahan gives Chris Martin a heroin-fueled kicking.

  3. by at 12:12 pm

    I know I shouldn’t be glib about heroin, but Dave’s a little guy. And what if Gwyneth comes at him?

  4. by NickEddy at 12:10 pm

    Sort of ingenious, actually: keep releasng videos for the same song to ensure no one realizes the rest of the rest of the LP blows.

  5. by Tauwan at 12:16 pm

    @NickEddy:

    You know, I bought this CD the day it came out and up until yesterday I would press play on it just to hear Viva La Vida. But I change my mind. It’s actually not that bad and finally, after what two months or so, is growing on me.

  6. by Ned Raggett at 12:25 pm

    @Tauwan: Stockholm syndrome

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