ONE-LISTEN VERDICT: Some of you may remember the Christmas-themed ad for the UK cosmetics chain Boots that used Ernie K. Doe’s “Here Come The Girls.” A refresher:
Well, this new single from the Sugababes is pretty much the above song, only pitched down a bit and given “updated” lyrics. Hearing this song on the same day that I found out former Sugababe Siobhan Donaghy was dropped by her label for being too ersatz was sort of extra-depressing to me; sure, the ‘Babes have sorta-blatantly referenced pop songs of yore before, but a) the appropriation was at least somewhat creative, and not merely the idea to turn a 45 into a 33; and b) the songs being referenced had at least had a chance to breathe between their splash into the mainstream and their reappropriation. (I’m not buying the whole “Internet time has caused nine months to actually be the pre-millennial equivalent of nine years” theory.) I reserve the right to come around to this in a few weeks–the source material is, after all, undeniable–but in the present moment, it’s a bit of a disappointment.
WHERE TO FIND IT: Popjustice has helpfully provided a YouTube embed: