British Music Mags Are Feeling The Pain

metalhammer.jpgMost of the music magazines from across the pond saw circulation dips on the print side in the first quarter of 2008, with Kerrang! experiencing a staggering 21.6% drop in readership (to 60,290 readers) and NME’s readership falling 12.1% on the half-year to 56,284. Q remains the biggest music rag in the land, with 113,174 readers–although that number also represents a 13.1% dip. The one mag to come out ahead this year? Metal Hammer, which saw a 6% uptick in readership. Its current circulation is 48,540. (Wonder if this means Kerrang! will lessen its focus on emo and go back to its metal roots?) [Musicweek via Coolfer]

 
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  1. Anonymous  |   Posted on Aug 14th, 2008

    Metal fans are loyal, dedicated and have a surprising amount of money to burn, and it seems like a lot of metal bands have longer careers than their contemporaries. The lesson here is that if you want to make a career performing music, join a metal band.

  2. Virgil Tracy  |   Posted on Aug 14th, 2008

    I haver to say NME seems to be quite unreadable now, so i am not surprised. And their taste is hilarious if that 25 cool bands from the USA is to be believed.

    I don’t even buy or read the thing any more & I was actually a writer for them for 6 years!!!

  3. Mrs. Stephen Fry  |   Posted on Aug 14th, 2008

    I love and am somewhat obsessed Q magazine. I have read it for years and years. It makes crap like Blender and Spin seem extra shit.

  4. Mrs. Stephen Fry  |   Posted on Aug 14th, 2008

    WITH Q magazine. Whoops.

  5. Anonymous  |   Posted on Aug 14th, 2008

    Metal RULES.

    Duh.

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