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EMI has issued a statement on its $30 million lawsuit against the Jared Leto-fronted outfit 30 Seconds To Mars that says in part: “The hard work of EMI’s global team and of the band has resulted in sales of 3 million albums and singles, multiple awards and a growing, global fan base. However, we have been forced to take procedural, legal steps in order to protect EMI’s investment and rights during contract renegotiations initiated by the band and management.” So should we translate this frosty corporate missive as “videos shot in China cost money, you dumbasses” or “sure, we’ll keep the publicity stunt going so people remember who you are when your next record comes out”? [Earlier]
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All this 30 Seconds talk led me to their Wikipedia page so I could be entertained by whatever was there. And I am — some samples:
“On March 21, 2008, 30 Seconds to Mars performed at ‘My Coke Fest’ in South Africa”
“The band’s phoenix logo (which the band named “Mithra”) bears the phrase “Provehito in Altum”, the band’s motto. Roughly translated from Latin, this means “Launch forth into the deep”; but a more stylized version would be “Rocket in(to) High(ness)”.”
“In February 2008, the band had premiered a song during the first European blood ball in Milan, Italy.”
I don’t want to know the details of the last one.
@Ned Raggett: Nice, that page is a gold mine. I would really like to know more about “The Echelon,” the publicity street team. That being said, and regardless of how much I would like to sue them for $30 million for all the times I had to listen to their songs being played on the radio, this is a pretty cool promotion:
To further promote the album, the band also enclosed “golden tickets” in 12 copies, which granted their owners access to any 30 Seconds to Mars concert free of charge, along with backstage access.
The obvious Willy Wonka reference not withstanding, if the bands that I loved when I was 15 (what I gather is the medianage of their fans) did this, I would have thought it was unbelievably awesome. And its probably not a bad way to sell a few more cds.
The term ‘douchebag’ was MADE for Leto…