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	<title>Comments on: Pandora May Turn Off Its Streams: Do You Care?</title>
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		<title>By: Daron Wargo</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-8608981</link>
		<dc:creator>Daron Wargo</dc:creator>
		<pubDate>Sun, 11 Dec 2011 00:54:22 +0000</pubDate>
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		<description>How can you objectively review products yet be an affliate?</description>
		<content:encoded><![CDATA[<p>How can you objectively review products yet be an affliate?</p>
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		<title>By: golf tips fairway woods</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-1531341</link>
		<dc:creator>golf tips fairway woods</dc:creator>
		<pubDate>Sat, 11 Sep 2010 06:25:09 +0000</pubDate>
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		<description>This is a really good read for me, Must admit that you are one of the best bloggers I ever saw.Thanks for posting this informative article.</description>
		<content:encoded><![CDATA[<p>This is a really good read for me, Must admit that you are one of the best bloggers I ever saw.Thanks for posting this informative article.</p>
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		<title>By: wood fences design appears same both sides</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-1240211</link>
		<dc:creator>wood fences design appears same both sides</dc:creator>
		<pubDate>Mon, 28 Jun 2010 02:04:46 +0000</pubDate>
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		<description>Such a well written post.. Thnkx for sharing this post!</description>
		<content:encoded><![CDATA[<p>Such a well written post.. Thnkx for sharing this post!</p>
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		<title>By: SomeSound-MostlyFury</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681812</link>
		<dc:creator>SomeSound-MostlyFury</dc:creator>
		<pubDate>Tue, 19 Aug 2008 12:14:24 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681812</guid>
		<description>&lt;p&gt;I never found good recommendations on Pandora, but Last.fm never did well either. The best part of Last.fm is/was &quot;neighbor radio,&quot; which played favorites of people whose interests were most similar to yours. That stream gave me more new bands than Pandora ever did.&lt;/p&gt;
&lt;p&gt;@&lt;a href=&quot;#c7291355&quot;&gt;owenmeany&lt;/a&gt;: I like Slacker, too. For a site whose main gimmick is the portable radios that they sell, they give me better recommendations than much bigger sites.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I never found good recommendations on Pandora, but Last.fm never did well either. The best part of Last.fm is/was &#8220;neighbor radio,&#8221; which played favorites of people whose interests were most similar to yours. That stream gave me more new bands than Pandora ever did.</p>
<p>@<a href="#c7291355">owenmeany</a>: I like Slacker, too. For a site whose main gimmick is the portable radios that they sell, they give me better recommendations than much bigger sites.</p>
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		<title>By: cheesebubble</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681822</link>
		<dc:creator>cheesebubble</dc:creator>
		<pubDate>Tue, 19 Aug 2008 12:08:29 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681822</guid>
		<description>&lt;p&gt;I dabbled with Pandora in its earlier days but was unimpressed with a lot of its recommendations.  So if it dissolves into the ether I&#039;m unaffected.  I forgot all about it but with the news of an impending demise, I&#039;ve read quite a bit about it as of late.  Obviously a number of people enjoy Pandora so it&#039;s too bad that the service may go the way of the dinosaurs.  And yet something&#039;s bound to rise from the ashes and fill the void.  There are a lot of smart, enterprising people out there in computer technology land.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I dabbled with Pandora in its earlier days but was unimpressed with a lot of its recommendations.  So if it dissolves into the ether I&#8217;m unaffected.  I forgot all about it but with the news of an impending demise, I&#8217;ve read quite a bit about it as of late.  Obviously a number of people enjoy Pandora so it&#8217;s too bad that the service may go the way of the dinosaurs.  And yet something&#8217;s bound to rise from the ashes and fill the void.  There are a lot of smart, enterprising people out there in computer technology land.</p>
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		<title>By: themiserabilist</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681742</link>
		<dc:creator>themiserabilist</dc:creator>
		<pubDate>Tue, 19 Aug 2008 11:43:25 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681742</guid>
		<description>&lt;p&gt;I&#039;ve always liked Pandora and my feeling is that the more you stick with it and rate the songs the better it serves the curious listener. But it won&#039;t be long now before every music-related online resource (radio, stores, etc.) is using similar parameters to help drive more RIYL results. In fact, Pandora could possibly sell off its database of song attributes in the way that All Music sold off band profiles and album reviews. (If they&#039;re not already, that is.) The larger problem here is advertising on the internet. With rare exception it just doesn&#039;t generate the revenue that other (older) media can and mixing the two in cost structures (i.e. Pandora and SoundExchange) just can&#039;t make sense until advertising begins to pull in the money that it traditionally generates in other media. Pandora&#039;s user base is sizable enough that their survival shouldn&#039;t be in question, but it&#039;s a sign of how far we still have to go to figure out how to get this whole internet thing to play nice with the rest of the media world.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I&#8217;ve always liked Pandora and my feeling is that the more you stick with it and rate the songs the better it serves the curious listener. But it won&#8217;t be long now before every music-related online resource (radio, stores, etc.) is using similar parameters to help drive more RIYL results. In fact, Pandora could possibly sell off its database of song attributes in the way that All Music sold off band profiles and album reviews. (If they&#8217;re not already, that is.) The larger problem here is advertising on the internet. With rare exception it just doesn&#8217;t generate the revenue that other (older) media can and mixing the two in cost structures (i.e. Pandora and SoundExchange) just can&#8217;t make sense until advertising begins to pull in the money that it traditionally generates in other media. Pandora&#8217;s user base is sizable enough that their survival shouldn&#8217;t be in question, but it&#8217;s a sign of how far we still have to go to figure out how to get this whole internet thing to play nice with the rest of the media world.</p>
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		<title>By: DJorn</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681752</link>
		<dc:creator>DJorn</dc:creator>
		<pubDate>Tue, 19 Aug 2008 05:38:24 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681752</guid>
		<description>&lt;P&gt;I&#039;ve used it a few times, liked it, never got addicted, know people who love it. To me, the biggest problem here is that if the new rates put Internet stations out of business (and if one as big as Pandora goes, they&#039;re all going), that means zero money for artists. A classic case of the music industry shooting itself in the foot, eliminating profits by trying to maximise them.&lt;/P&gt;</description>
		<content:encoded><![CDATA[<p>I&#8217;ve used it a few times, liked it, never got addicted, know people who love it. To me, the biggest problem here is that if the new rates put Internet stations out of business (and if one as big as Pandora goes, they&#8217;re all going), that means zero money for artists. A classic case of the music industry shooting itself in the foot, eliminating profits by trying to maximise them.</p>
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		<title>By: Maura Johnston</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681662</link>
		<dc:creator>Maura Johnston</dc:creator>
		<pubDate>Tue, 19 Aug 2008 04:44:29 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681662</guid>
		<description>&lt;p&gt;@&lt;a href=&quot;#c7301734&quot;&gt;TheContrarian&lt;/a&gt;: Totally agreed. (Especially about the &#039;faith forum&#039; being ludicrous. Oy.)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>@<a href="#c7301734">TheContrarian</a>: Totally agreed. (Especially about the &#8216;faith forum&#8217; being ludicrous. Oy.)</p>
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		<title>By: TheContrarian</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681672</link>
		<dc:creator>TheContrarian</dc:creator>
		<pubDate>Tue, 19 Aug 2008 04:40:40 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681672</guid>
		<description>&lt;p&gt;@&lt;a href=&quot;#c7299797&quot;&gt;Rev.Keith&lt;/a&gt;: SoundExchange is not the devil. They are also not RIAA shills. The board is balanced between the indie and the mainstream sectors.&lt;/p&gt;
&lt;p&gt;They certainly erred in their initial push for one-size fits all webcasting rates. But as it has been previously been pointed out, Pandora doesn&#039;t have the right to legislative protection of a wobbly business model.&lt;/p&gt;
&lt;p&gt;That said, Pandora is an innovative, interesting application that no doubt exposes people to new music that they may theoretically pay for. If prohibitive royalty rates cripple this type of service before it has a chance to stabilize, we lose yet another enticement to the legal online accessing of music.&lt;/p&gt;
&lt;p&gt;Instead of being split into camps spitting apocalyptic nonsense at one another, the two factions should work in earnest to come up with a solution that not only serves the interests of business, but also those of the artists and fans.&lt;/p&gt;
&lt;p&gt;How this might be accomplished is, as Obama ludicrously said in that equally ludicrous *faith forum,* &quot;above my pay grade.&quot;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>@<a href="#c7299797">Rev.Keith</a>: SoundExchange is not the devil. They are also not RIAA shills. The board is balanced between the indie and the mainstream sectors.</p>
<p>They certainly erred in their initial push for one-size fits all webcasting rates. But as it has been previously been pointed out, Pandora doesn&#8217;t have the right to legislative protection of a wobbly business model.</p>
<p>That said, Pandora is an innovative, interesting application that no doubt exposes people to new music that they may theoretically pay for. If prohibitive royalty rates cripple this type of service before it has a chance to stabilize, we lose yet another enticement to the legal online accessing of music.</p>
<p>Instead of being split into camps spitting apocalyptic nonsense at one another, the two factions should work in earnest to come up with a solution that not only serves the interests of business, but also those of the artists and fans.</p>
<p>How this might be accomplished is, as Obama ludicrously said in that equally ludicrous *faith forum,* &#8220;above my pay grade.&#8221;</p>
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		<title>By: Anonymous</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681682</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Tue, 19 Aug 2008 04:37:34 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681682</guid>
		<description>&lt;p&gt;Yeah!  What SHE said!&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Yeah!  What SHE said!</p>
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		<title>By: Maura Johnston</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681692</link>
		<dc:creator>Maura Johnston</dc:creator>
		<pubDate>Tue, 19 Aug 2008 03:56:24 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681692</guid>
		<description>&lt;p&gt;@RevKeith: I have musician friends who have been paid not insignificant amounts by SoundExchange. And I agree with you that the artists do generally get screwed in these cases. It&#039;s an imperfect system that definitely needs to be revamped from the ground up -- and I think the majors are going the wrong way by saying, &quot;OK, fine, let&#039;s force terrestrial radio to pay a performance royalty as well&quot; -- but if sites like Pandora want to make their bones off advertising that&#039;s consumed while their algorithm disseminating other peoples&#039; content, they shouldn&#039;t moan and groan about diverting some of that money to the content providers. (Why does Pandora need 30 ad sales reps, anyway?) There&#039;s a definite whiff of &quot;up with technology, the artists can figure it out&quot; here that rankles with me, if only because that attitude has been *so* prevalent among tech types in general because they just think that culture they want to consume will appear through magic.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>@RevKeith: I have musician friends who have been paid not insignificant amounts by SoundExchange. And I agree with you that the artists do generally get screwed in these cases. It&#8217;s an imperfect system that definitely needs to be revamped from the ground up &#8212; and I think the majors are going the wrong way by saying, &#8220;OK, fine, let&#8217;s force terrestrial radio to pay a performance royalty as well&#8221; &#8212; but if sites like Pandora want to make their bones off advertising that&#8217;s consumed while their algorithm disseminating other peoples&#8217; content, they shouldn&#8217;t moan and groan about diverting some of that money to the content providers. (Why does Pandora need 30 ad sales reps, anyway?) There&#8217;s a definite whiff of &#8220;up with technology, the artists can figure it out&#8221; here that rankles with me, if only because that attitude has been *so* prevalent among tech types in general because they just think that culture they want to consume will appear through magic.</p>
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		<title>By: Anonymous</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681702</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Tue, 19 Aug 2008 03:30:08 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681702</guid>
		<description>&lt;p&gt;&lt;i&gt;&quot;On the other hand, SoundExchange doesn&#039;t solely represent artists on majors, and I&#039;m wary of sites like Pandora that seem to want to have their cake (creating technology that&#039;s all about sampling music for free) and eat it too (not paying musicians under the guise of &quot;promotion&quot; and keeping any revenue for themselves).&quot;&lt;/i&gt;&lt;/p&gt;
&lt;p&gt;What are you talking about here? Sound Exchange collects ALL royalties from Internet radio as well as satellite and cable services like Music Choice, regardless of whether the songs that have been &quot;broadcast&quot; are by major or indie label artists. Pandora doesn&#039;t have a choice here...if they play a song, they pay royalties, period. That&#039;s why SX has that enormous list of artists that they can&#039;t &quot;find.&quot; If you make and record music, you have to register with Sound Exchange to get paid for anything other than traditional radio airplay!&lt;/p&gt;
&lt;p&gt;Regardless of whether one likes or uses Pandora or Slack or even WOXY, it is the prohibitive royalty structure (supported by Sound Exchange) that threatens the future of Internet radio. If anybody is eating cake here, it&#039;s the greedheads at Sound Exchange and the RIAA...certainly not Pandora and, sadly, not the artists, who are usually left with the crumbs....&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p><i>&#8220;On the other hand, SoundExchange doesn&#8217;t solely represent artists on majors, and I&#8217;m wary of sites like Pandora that seem to want to have their cake (creating technology that&#8217;s all about sampling music for free) and eat it too (not paying musicians under the guise of &#8220;promotion&#8221; and keeping any revenue for themselves).&#8221;</i></p>
<p>What are you talking about here? Sound Exchange collects ALL royalties from Internet radio as well as satellite and cable services like Music Choice, regardless of whether the songs that have been &#8220;broadcast&#8221; are by major or indie label artists. Pandora doesn&#8217;t have a choice here&#8230;if they play a song, they pay royalties, period. That&#8217;s why SX has that enormous list of artists that they can&#8217;t &#8220;find.&#8221; If you make and record music, you have to register with Sound Exchange to get paid for anything other than traditional radio airplay!</p>
<p>Regardless of whether one likes or uses Pandora or Slack or even WOXY, it is the prohibitive royalty structure (supported by Sound Exchange) that threatens the future of Internet radio. If anybody is eating cake here, it&#8217;s the greedheads at Sound Exchange and the RIAA&#8230;certainly not Pandora and, sadly, not the artists, who are usually left with the crumbs&#8230;.</p>
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		<title>By: BigRicks</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681762</link>
		<dc:creator>BigRicks</dc:creator>
		<pubDate>Tue, 19 Aug 2008 03:27:44 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681762</guid>
		<description>&lt;p&gt;I&#039;ll care, but mostly for nostalgic reasons, as I used to listen to it a few years ago and remember jotting down tunes that I liked on post-it notes and actually going out and purchasing some of the music I heard from Pandora. It&#039;s been sometime since I&#039;ve used it regularly, mostly because the music tends to skew in all sorts of strange directions, but I&#039;ll miss it nonetheless.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I&#8217;ll care, but mostly for nostalgic reasons, as I used to listen to it a few years ago and remember jotting down tunes that I liked on post-it notes and actually going out and purchasing some of the music I heard from Pandora. It&#8217;s been sometime since I&#8217;ve used it regularly, mostly because the music tends to skew in all sorts of strange directions, but I&#8217;ll miss it nonetheless.</p>
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		<title>By: Lucas Jensen</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681712</link>
		<dc:creator>Lucas Jensen</dc:creator>
		<pubDate>Tue, 19 Aug 2008 02:56:19 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681712</guid>
		<description>&lt;p&gt;@&lt;a href=&quot;#c7297806&quot;&gt;MTS&lt;/a&gt;: I respectfully disagree.  Just introducing people to other artists, however within the boundaries of the listeners&#039; taste they are, is challenging and provoking its audience in an era where nobody takes chances on anything.  The act of agreeing to let someone else choose music for you (much like listening to college radio) is challenging in its own right.  You have set the parameters with Pandora, much like you have by picking a radio station on the dial.  And go to Pandora and type in &quot;Nurse With Wound&quot; or something similar and you&#039;ll get some challenging stuff if you want that.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>@<a href="#c7297806">MTS</a>: I respectfully disagree.  Just introducing people to other artists, however within the boundaries of the listeners&#8217; taste they are, is challenging and provoking its audience in an era where nobody takes chances on anything.  The act of agreeing to let someone else choose music for you (much like listening to college radio) is challenging in its own right.  You have set the parameters with Pandora, much like you have by picking a radio station on the dial.  And go to Pandora and type in &#8220;Nurse With Wound&#8221; or something similar and you&#8217;ll get some challenging stuff if you want that.</p>
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		<title>By: Anonymous</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681722</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Tue, 19 Aug 2008 02:56:12 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681722</guid>
		<description>&lt;P&gt;Pandora might not have been the best site in the world(and it is an epic failure apparently because it never strove to piss me off), but I used it and liked it. I found new bands, interesting songs by old bands and killed an awful lot of time at work. I fail to see how it being shut down could be anything but bad.&lt;/P&gt;</description>
		<content:encoded><![CDATA[<p>Pandora might not have been the best site in the world(and it is an epic failure apparently because it never strove to piss me off), but I used it and liked it. I found new bands, interesting songs by old bands and killed an awful lot of time at work. I fail to see how it being shut down could be anything but bad.</p>
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		<title>By: Anonymous</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681772</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Tue, 19 Aug 2008 02:35:38 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681772</guid>
		<description>&lt;p&gt;I care. Your post improperly implies, BTW, that Pandora doesn&#039;t currently pay royalties. It does, and it has, from day one. And it&#039;s been paying the higher royalty rates since mid-2007. The founder, Tim Westergren, simply spoke up recently because it&#039;s been clear that SoundExchange has not been negotiating in good faith. Do the research: Pandora and its ilk pay higher royalty rates than satellite and conventional/terrestrial radio outlets. Pandora is not perfect, but with reasonable tweaking, you can get pretty darned good stations. I&#039;ve got an adult alternative station for my wife that is awesome, blues and straight ahead jazz stations that are excellent, a traditional country station that is quite good. Can&#039;t quite seem to get a proper Chill station...I&#039;d miss them.
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I care. Your post improperly implies, BTW, that Pandora doesn&#8217;t currently pay royalties. It does, and it has, from day one. And it&#8217;s been paying the higher royalty rates since mid-2007. The founder, Tim Westergren, simply spoke up recently because it&#8217;s been clear that SoundExchange has not been negotiating in good faith. Do the research: Pandora and its ilk pay higher royalty rates than satellite and conventional/terrestrial radio outlets. Pandora is not perfect, but with reasonable tweaking, you can get pretty darned good stations. I&#8217;ve got an adult alternative station for my wife that is awesome, blues and straight ahead jazz stations that are excellent, a traditional country station that is quite good. Can&#8217;t quite seem to get a proper Chill station&#8230;I&#8217;d miss them.</p>
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		<title>By: Anonymous</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681782</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Tue, 19 Aug 2008 02:27:23 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681782</guid>
		<description>&lt;p&gt;@&lt;a href=&quot;#c7289937&quot;&gt;Big Gray.&lt;/a&gt;: I guess it&#039;s good if it&#039;s working for other people. I know for sure that you and I probably have too much stuff to listen to as it is... P-)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>@<a href="#c7289937">Big Gray.</a>: I guess it&#8217;s good if it&#8217;s working for other people. I know for sure that you and I probably have too much stuff to listen to as it is&#8230; P-)</p>
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		<title>By: jt.ramsay</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681792</link>
		<dc:creator>jt.ramsay</dc:creator>
		<pubDate>Tue, 19 Aug 2008 02:16:39 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681792</guid>
		<description>&lt;p&gt;I can&#039;t wait to read the Muxtape post tomorrow.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I can&#8217;t wait to read the Muxtape post tomorrow.</p>
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		<title>By: MTS</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681732</link>
		<dc:creator>MTS</dc:creator>
		<pubDate>Tue, 19 Aug 2008 02:04:22 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681732</guid>
		<description>&lt;p&gt;Pandora was elevator Muzak repackaged for the internet masses; never has it tried to provoke, challenge or offend its audience. The only aim of Pandora is to please, and that&#039;s why I could care less about the service biting the dust.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Pandora was elevator Muzak repackaged for the internet masses; never has it tried to provoke, challenge or offend its audience. The only aim of Pandora is to please, and that&#8217;s why I could care less about the service biting the dust.</p>
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		<title>By: BenP</title>
		<link>http://idolator.com/400583/pandora-may-turn-off-its-streams-do-you-care/comment-page-1#comment-681802</link>
		<dc:creator>BenP</dc:creator>
		<pubDate>Tue, 19 Aug 2008 01:38:03 +0000</pubDate>
		<guid isPermaLink="false">http://b4ec7c0f433c3ad859e58fb7708436e2#comment-681802</guid>
		<description>&lt;p&gt;About those royalty rate: They will rise to $.0019 in 2010. Let&#039;s do some math: Assume average song length is 3 minutes. In 15 minutes then, a listener would hear 5 songs and cost Pandora $0.0095 in music licensing costs. Not even a penny. Now multiply by a 1000 listeners - and Pandora&#039;s cost is $9.50. If they played 2 ads for 15 seconds every 15 minutes at a $10 CPM, then they&#039;d have $10.50 in operating margin. But Pandora will complain - &quot;we can&#039;t get a $10 CPM.&quot; Why not? Is it because they don&#039;t have a strong sales staff? Because that rate would be cheap for terrestrial radio or television. Is it because they can&#039;t prove the value of those ads to advertisers? If so, that is a grave problem - because if people aren&#039;t buying more music (all signs point to that) and people aren&#039;t buying the advertised product, then Pandora&#039;s not good at promoting anything. Except free, professionally produced content. I&#039;m pretty sure Chrysler would be good at promoting free cars, if only those mean steel-manufacturers would stop charging so much for the raw materials.&lt;/p&gt;
&lt;p&gt;- from &lt;a href=&quot;http://audiobee.com&quot;&gt;[audiobee.com]&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>About those royalty rate: They will rise to $.0019 in 2010. Let&#8217;s do some math: Assume average song length is 3 minutes. In 15 minutes then, a listener would hear 5 songs and cost Pandora $0.0095 in music licensing costs. Not even a penny. Now multiply by a 1000 listeners &#8211; and Pandora&#8217;s cost is $9.50. If they played 2 ads for 15 seconds every 15 minutes at a $10 CPM, then they&#8217;d have $10.50 in operating margin. But Pandora will complain &#8211; &#8220;we can&#8217;t get a $10 CPM.&#8221; Why not? Is it because they don&#8217;t have a strong sales staff? Because that rate would be cheap for terrestrial radio or television. Is it because they can&#8217;t prove the value of those ads to advertisers? If so, that is a grave problem &#8211; because if people aren&#8217;t buying more music (all signs point to that) and people aren&#8217;t buying the advertised product, then Pandora&#8217;s not good at promoting anything. Except free, professionally produced content. I&#8217;m pretty sure Chrysler would be good at promoting free cars, if only those mean steel-manufacturers would stop charging so much for the raw materials.</p>
<p>- from <a href="http://audiobee.com">[audiobee.com]</a></p>
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