Unless you’ve ended up on a truly unfortunate mailing list, you would likely be unfamiliar with the Vision Forum, a web store and catalog with the mission “to rebuild Christian family culture.” Featuring the “All American Boys’ Adventure Catalog” and the “Beautiful Girlhood Collection”, the Vision Forum is moving away from only peddling Creationist videos and replicas of swords from Braveheart, and into the wild world of music retail.
Details are still under wraps, but the Web site where this will happen–Behemoth.com–was teased in the most recent Vision Forum catalog, without explanation or context. However, the Internet is already buzzing over the exciting possibilities outlined by Vision Forum president Doug Phillips in a recent “interview”:
Beginning next month in August we will be launching Behemoth.com which is basically almost the Christian equivalent to itunes. You’ll be able to go down there and [sic] biblical films, film shorts, feature length films, and you can put them right on your computer, you can put them on your ipod or your mp5 –4 player, I think that that’s going to be very exciting, and that’s is the wa- wave of the future — but the message is there are new distribution market for Christians we don’t simply have to work though the Hollywood monopoly anymore.”
I have no idea how this is going to work, but my excitement is barely containable. At first, I assumed the site would carry the equivalent of a Christian bookstore’s media section, but now I’m wondering: Are the homeschool shoppers of Behemoth.com interested in Christian rock, or will the musical selections be limited to various performances of classic hymns? Some of those Tooth & Nail acts have tattoos, after all.
I intend to stay on top of this story, but someone should probably let the Vision Forum know that the name Behemoth is already taken as far as the music biz goes.
Vision Forum President Doug Phillips leaks the purpose of new Behemoth website [The Posthumous Papers... via MTS]
My only question is if they will try and capitalize on Katy Perry’s success by re-releasing her gospel album. Personally I would be concerned that there target consumer base is even capable of operating a computer, nevertheless an iPod.
@The Van Buren Boys: *their target consumer base
I am clearly not capable of operating a computer.
I think the real question is whether or not Idolator can keep up this pace of one (however tangentally related) MC Hammer post per day for the rest of the week.
(crosses fingers)
“which is basically almost the Christian equivalent to itunes.”
It’s the ‘basically almost … equivalent’ construction that I love so much. I work in IT, this phrase means “fiscal black hole”. It’s the same, only different.
I want an mp5 -4 player for Xmas.
@Ned Raggett: Truly, the mp5 -4 player is “going to be very exciting, and that’s is the wa- wave of the future”.
That’s change I can believe in, my friends.
I’m concerned. “Wa-wave” sounds far too much like the beginnings of syncopation (the Devil’s rhythm) to me.
Five bucks says nothing but hymns and maybe some half-assed covers of Fess Parker songs. I’ve met these suburb-living, coonskin-aspiring homeschoolers before, and they’d no sooner admit rock music to this catalog than let their daughters wear pants or vote.