Variety launched a package called Music for Screens yesterday, and it’s full of pieces that are apparently designed to appeal to people who like music, but prefer it in 45-second clips–you know, when it airs during movie trailers or crucial scenes on Gossip Girl. I was particularly interested in the trade pub’s look at people who compose music for movie trailers.
In today’s movie business, the movie trailer carries almost as much importance and buzz as the movie it precedes, and like any good film, its musical score — often different from the eventual score — has to be just as dynamic and uplifting.
This is where Yoav Goren and the company he co-founded with Jeffrey Fayman, Immediate Music, come into play, composing and compiling a soundtrack that will accentuate a film’s appeal without ever appearing in the actual movie. The oufit, which has recently moved to a 3,000-square-foot facility in Santa Monica that includes two additional state-of-the-art production studios, often works on a scale that befits full-blown scoring.
“When we are putting these trailers together, we are (often) using big orchestral, choir music into our pieces that end up costing a lot of time and money,” says Goren, who with Fayman earned an Emmy last year for their music for the 20th Olympic Winter Games.
Goren describes his projects as “two-minute advertisement vehicles” and explains that original trailer music is important because most movie scores don’t fit that advertising mold.
As a known trailer enthusiast, I couldn’t agree more about the importance of the soundtrack, but I don’t quite buy that trailers need their own composers. Everyone knows that all you have to do to make a trailer effective is throw a little money at Sigur Rós, and you’ll automatically have the most epic piece of advertising that money can buy. Just look how well it worked for Disneynature’s Earth trailer:
Some enterprising individual should try out Sigur Rós on movies like Daddy Day Camp and Delta Farce, just to see if it could lend them some gravitas.
Movie trailer music a key promo tool [Variety]