LL Cool J Pitching Himself As A Makeover Maven These Days

Above, LL Cool J’s ad for Old Spice’s new “Swagger,” which apparently makes its users smell very attractive to LL Cool J. This is the second ad of recent vintage to feature the legendary MC as something of a makeover guru; last night’s VMA telecast ran a Sears ad featuring LL as a sort of more macho Clinton Kelly type, making over teenagers in need with items from his clothing line for the stalwart retailer. Given that he also has a book out about his workouts, I’m wondering if the Muscled Eye For The Nerdy Guy route will be his next step if Exit 13, which comes out tomorrow, fares as poorly as Todd Smith did a few years back. (What, you don’t remember Todd Smith? It had a J. Lo cameo and everything!) [ProHipHop]