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Warner Music Group is really into the idea of the 360 deal, where record companies “music-based content companies” share in the profits of merchandise and touring with their artists, but I’m curious to the thinking behind its just-announced joint venture with the estate of Frank Sinatra, whose touring revenue will be severely hampered by the fact that he’s, um, not with us anymore? I’m not sure that particular income gap can be made up by another 25 Duets albums. [WMG Investor Relations]
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It’s my estimation that WMG’s more interested in the merchandising value of Sinatra than The Chairman’s tour dollars. He’s a rockstar to oe generation of Americans the way Elvis was to their kids. Not to mention his multi-decade vault full of live material.
Looks like the time has come…the majors have to come to terms with a brave new (digital) world in which they’re second-class citizens, and/or set off in search of revenue from sources other than music sales. Warner’s investing on “music-based content” with Sinatra”. Although it’s interesting that the deal is a JV, not an acquisition.