The Warner Music Group-owned distribution company Alternative Distribution Alliance has purchased the old-school online music store Insound for an undisclosed sum. ADA reportedly plans to use Insound’s recently launched digital-store backend as a way for its member labels and indie accounts to open up digital stores of their own. [Billboard]
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ADA also gets Insound’s highly lucrative marketing wing, right? I think that might be the real deal, or a large part of it. Starting an online store would be cake for Warner, even ADA, and maybe cheaper. Many ADA-distributed labels already offer downloads anyway.
I used to buy from Insound all the time…sad…