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	<title>Comments on: Rock Stars Will Soon Buy Malt-O-Meal Just Like The Rest Of Us</title>
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		<title>By: revmatty</title>
		<link>http://idolator.com/5054245/rock-stars-will-soon-buy-malt-o-meal-just-like-the-rest-of-us/comment-page-1#comment-717192</link>
		<dc:creator>revmatty</dc:creator>
		<pubDate>Thu, 25 Sep 2008 06:58:08 +0000</pubDate>
		<guid isPermaLink="false">acbd542bd9fc96deab5e4b7fc37a8a98#comment-717192</guid>
		<description>&lt;p&gt;Malt-O-Meal FTW.  I never encountered it growing up (I&#039;m guessing it wasn&#039;t easily available in the Bay Area at the time) and only discovered it when I moved to the midwest a decade ago.  I generally like it better than the national premium brand equivalent.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Malt-O-Meal FTW.  I never encountered it growing up (I&#8217;m guessing it wasn&#8217;t easily available in the Bay Area at the time) and only discovered it when I moved to the midwest a decade ago.  I generally like it better than the national premium brand equivalent.</p>
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		<title>By: Kate Richardson</title>
		<link>http://idolator.com/5054245/rock-stars-will-soon-buy-malt-o-meal-just-like-the-rest-of-us/comment-page-1#comment-717202</link>
		<dc:creator>Kate Richardson</dc:creator>
		<pubDate>Thu, 25 Sep 2008 01:55:19 +0000</pubDate>
		<guid isPermaLink="false">acbd542bd9fc96deab5e4b7fc37a8a98#comment-717202</guid>
		<description>&lt;p&gt;@&lt;a href=&quot;#c7945010&quot;&gt;Mick Kraut&lt;/a&gt;: I like the frosted shredded wheat kind. It&#039;s like $2 cheaper than the name brand!&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>@<a href="#c7945010">Mick Kraut</a>: I like the frosted shredded wheat kind. It&#8217;s like $2 cheaper than the name brand!</p>
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		<title>By: Poubelle</title>
		<link>http://idolator.com/5054245/rock-stars-will-soon-buy-malt-o-meal-just-like-the-rest-of-us/comment-page-1#comment-717212</link>
		<dc:creator>Poubelle</dc:creator>
		<pubDate>Wed, 24 Sep 2008 08:15:00 +0000</pubDate>
		<guid isPermaLink="false">acbd542bd9fc96deab5e4b7fc37a8a98#comment-717212</guid>
		<description>&lt;p&gt;@&lt;a href=&quot;#c7945010&quot;&gt;Mick Kraut&lt;/a&gt;: Yeah, I got a sour grapes vibe, too.&lt;/p&gt;
&lt;p&gt;And to this question: &lt;i&gt;Why should a musician who sells one million albums a year be paid so much more than the editor of a national newspaper that sells one billion copies a year?&lt;/i&gt;&lt;/p&gt;
&lt;p&gt;Don&#039;t newspaper generally have much larger staffs than your average album? Especially if it&#039;s one musician who writes their own stuff, not a band (and even then). Plus there&#039;s whole bit where they only need to come up with one album&#039;s worth of material, and not new material on a daily basis. The analogy doesn&#039;t work at all (unless he wants to talk about how both newspaper and album sales both dropped thanks to the internets).&lt;/p&gt;
&lt;p&gt;&lt;i&gt;I&#039;ve bought plenty of Grace Jones records with money. I&#039;d happily pay more money to see her play a concert. Did anyone from her label email me to say she was playing in London on a Thursday night when I was at home watching Bonekickers? No. They took my money and didn&#039;t even get my name..&lt;/i&gt; I know my ideas about privacy and not freely giving out personal information are &lt;b&gt;so&lt;/b&gt; antiquated nowadays, but there&#039;s way too many businesses trying to get info off of their customers already. Is it that hard to check on what shows might be going on where you live on your own?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>@<a href="#c7945010">Mick Kraut</a>: Yeah, I got a sour grapes vibe, too.</p>
<p>And to this question: <i>Why should a musician who sells one million albums a year be paid so much more than the editor of a national newspaper that sells one billion copies a year?</i></p>
<p>Don&#8217;t newspaper generally have much larger staffs than your average album? Especially if it&#8217;s one musician who writes their own stuff, not a band (and even then). Plus there&#8217;s whole bit where they only need to come up with one album&#8217;s worth of material, and not new material on a daily basis. The analogy doesn&#8217;t work at all (unless he wants to talk about how both newspaper and album sales both dropped thanks to the internets).</p>
<p><i>I&#8217;ve bought plenty of Grace Jones records with money. I&#8217;d happily pay more money to see her play a concert. Did anyone from her label email me to say she was playing in London on a Thursday night when I was at home watching Bonekickers? No. They took my money and didn&#8217;t even get my name..</i> I know my ideas about privacy and not freely giving out personal information are <b>so</b> antiquated nowadays, but there&#8217;s way too many businesses trying to get info off of their customers already. Is it that hard to check on what shows might be going on where you live on your own?</p>
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		<title>By: Mick Kraut</title>
		<link>http://idolator.com/5054245/rock-stars-will-soon-buy-malt-o-meal-just-like-the-rest-of-us/comment-page-1#comment-717222</link>
		<dc:creator>Mick Kraut</dc:creator>
		<pubDate>Wed, 24 Sep 2008 06:56:22 +0000</pubDate>
		<guid isPermaLink="false">acbd542bd9fc96deab5e4b7fc37a8a98#comment-717222</guid>
		<description>&lt;P&gt;I for one enjoy malt-o-meal cereals...specifically the puffed rice...&lt;/P&gt;
&lt;P&gt;Rock stars used to be &quot;gods&quot; because, much like the great and powerful Oz, most people had limited exposure beyond records and radio to the artists...This added to their mystique...now there are opportunities across a variety of mediums for artists to be seen and subsequently overexposed and de-mystified...&lt;/P&gt;
&lt;P&gt;Considering what a java developer or hedge fund mgr can pull down I dont see how this comparison is a bad one. Back in my &quot;musician without a day job&quot; era, I would gladly have taken a career in music making 100K. Trust me that where I am located anyone who can spell Java is pulling down nearly $100K and those with experience actually architecting application development 25% to 50% more than that.&lt;/P&gt;
&lt;P&gt;His argument seems to be sour grapes, like somehow artists should operate under a salary cap that fits his view of their perceived value...poppycock.&lt;/P&gt;</description>
		<content:encoded><![CDATA[<p>I for one enjoy malt-o-meal cereals&#8230;specifically the puffed rice&#8230;</p>
<p>Rock stars used to be &#8220;gods&#8221; because, much like the great and powerful Oz, most people had limited exposure beyond records and radio to the artists&#8230;This added to their mystique&#8230;now there are opportunities across a variety of mediums for artists to be seen and subsequently overexposed and de-mystified&#8230;</p>
<p>Considering what a java developer or hedge fund mgr can pull down I dont see how this comparison is a bad one. Back in my &#8220;musician without a day job&#8221; era, I would gladly have taken a career in music making 100K. Trust me that where I am located anyone who can spell Java is pulling down nearly $100K and those with experience actually architecting application development 25% to 50% more than that.</p>
<p>His argument seems to be sour grapes, like somehow artists should operate under a salary cap that fits his view of their perceived value&#8230;poppycock.</p>
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		<title>By: RaptorAvatar</title>
		<link>http://idolator.com/5054245/rock-stars-will-soon-buy-malt-o-meal-just-like-the-rest-of-us/comment-page-1#comment-717232</link>
		<dc:creator>RaptorAvatar</dc:creator>
		<pubDate>Wed, 24 Sep 2008 06:53:30 +0000</pubDate>
		<guid isPermaLink="false">acbd542bd9fc96deab5e4b7fc37a8a98#comment-717232</guid>
		<description>&lt;P&gt;I&#039;m interested to see where all this goes. The musician as brand idea (which is what you essentially need to have if you&#039;re going to sell $100 of shit to 1000 True Fans every year)is going to be important. The problem is how to build that brand with some longevity and some ability to engage people to the depth where the money becomes irrelevant to the consumer. Tithing is the closest comparison I can come up with. The difference is that tithing is antithetical to some of the core appeals of pop music. The question (vis a vis financial solvency) for artists in the 2.0/3.0 world is going to have less to do with trends and more with cult appeal. I&#039;m only a &quot;true fan&quot; of probably like 10 or 15 active artists and every single one of them is on that list because they&#039;ve enriched my life immeasurably. I&#039;m not sure how many artists can really reach or sustain that depth and consistency, which I think is going to be the fascinating thing to watch over the next 5 or so years. The other question is of whether or not consumers want to become true believers or if the next wave of connectivity is going to make everything even more disposable than it already is. Will being a one-hit wonder be something to be courted and leveraged or will it be something for serious artists to avoid with secretiveness and culty gestures?&lt;/P&gt;</description>
		<content:encoded><![CDATA[<p>I&#8217;m interested to see where all this goes. The musician as brand idea (which is what you essentially need to have if you&#8217;re going to sell $100 of shit to 1000 True Fans every year)is going to be important. The problem is how to build that brand with some longevity and some ability to engage people to the depth where the money becomes irrelevant to the consumer. Tithing is the closest comparison I can come up with. The difference is that tithing is antithetical to some of the core appeals of pop music. The question (vis a vis financial solvency) for artists in the 2.0/3.0 world is going to have less to do with trends and more with cult appeal. I&#8217;m only a &#8220;true fan&#8221; of probably like 10 or 15 active artists and every single one of them is on that list because they&#8217;ve enriched my life immeasurably. I&#8217;m not sure how many artists can really reach or sustain that depth and consistency, which I think is going to be the fascinating thing to watch over the next 5 or so years. The other question is of whether or not consumers want to become true believers or if the next wave of connectivity is going to make everything even more disposable than it already is. Will being a one-hit wonder be something to be courted and leveraged or will it be something for serious artists to avoid with secretiveness and culty gestures?</p>
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